2020
DOI: 10.6018/rcsar.371951
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Financial Transparency in the Web 2.0 Era. An Analysis of the use of Websites and Social Media by Spanish Municipalities

Abstract: El objetivo de este trabajo es evaluar el papel de las páginas web y medios de comunicación social en el aumento de la transparencia de tipo financiero en las entidades locales. Esta investigación analiza 60 ayuntamientos clasificados en 4 niveles de población y combina análisis cuantitativos y cualitativos: un análisis del contenido de páginas web; una exploración del uso de medios de comunicación social; y un estudio en profundidad de los contenidos publicados en Facebook y Twitter dura… Show more

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Cited by 5 publications
(3 citation statements)
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“…This research also reveals great disparity in online service promotion strategies between national and regional institutions, with the latter lagging way behind the former. This is in line with previous research [12,92,94]. The use of SM as a marketing tool for promoting services and messages is relatively inexpensive [95,96] although effective in value co-creation [97].…”
Section: Discussionsupporting
confidence: 89%
“…This research also reveals great disparity in online service promotion strategies between national and regional institutions, with the latter lagging way behind the former. This is in line with previous research [12,92,94]. The use of SM as a marketing tool for promoting services and messages is relatively inexpensive [95,96] although effective in value co-creation [97].…”
Section: Discussionsupporting
confidence: 89%
“…The local level of government stands out in the Chinese and, especially, the Spanish context, where 71.23% of the articles are centered on municipalities (e.g. Pérez et al ., 2008; Guillamón et al ., 2011; Esteller-Moré and Polo Otero, 2012; Cuadrado-Ballesteros, 2014; Tejedo-Romero and Araujo, 2018; Montañés et al ., 2020; Guillamón and Cuadrado-Ballesteros, 2021; among others).…”
Section: Resultsmentioning
confidence: 99%
“…Many articles appearing during the last ten years have focused on the use of social media as a way of promoting public transparency (e.g. Joshi and Rosenfield, 2013; Porumbescu, 2017b; Montañés et al ., 2020), and very recently, we can find articles that investigate the role of transparency during the Covid-19 pandemic (e.g. Deslatte, 2020; Casalegno et al ., 2021; Crepaz and Arikan, 2021).…”
Section: Resultsmentioning
confidence: 99%