“…The company's internal and external characteristics have been identified as variables that can largely affect the adopted strategy at the international level (Julian and O'Cass, 2004;Leonidou et al, 2002;Calantone et al, 2006;Cavusgil, Zou, and Naidu, 1993) as well as the export performance (Maurel, 2009;Nazar and Saleem, 2009). Among the internal factors that are most used are: the size (Singh, 2009;Seev and Zvi, 1974;Wagner, 2001), the age of the company (Majocchi et al, 2005;Cooper and Kleinschmidt, 1985), the experience at the international level (Diamantopoulos and Winklhofer, 1999;Leonidou et al, 2002;Eramilli, 1991;Hart, Webb, and Jones, 1994), the previous export performance ( Lages and Montgomery, 2004) and the managerial and organizational characteristics (Katsikeas et al, 2000;Leonidou et al, 2002).…”