First vs. Lasting Impressions: How Cognitive and Affective Trust Cues Coordinate Match-Making in Online Sharing Platforms
Timm Teubner,
David Dann,
Florian Hawlitschek
et al.
Abstract:Digital platforms facilitate the coordination, match making, and value creation for large groups of individuals. In consumer-to-consumer (C2C) online sharing platforms specifically, trust between these individuals is a central concept in determining which individuals will eventually engage in a transaction. The majority of today’s online platforms draw on various types of cues for group coordination and trust building among users. Current research widely accepts the capacity of such cues but largely ignores th… Show more
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