FISM for analysing the interrelationships between customer receptivity aspects

Using entropy and AHP-TOPSIS for comprehensive evaluation of internet shopping malls and solution optimality

“…MCDM is introduced by the PO-Lung Yu in the year of 1973 also by Milan Zeleny. The steps follows by the Multi Criteria Decision making are: 1) Establishing a criteria for the systematic assessment that relates system goals with the capabilities, 2) Then alternative system develops for goals to be attained, 3) Alternatives will be assisted on the basis of the criteria, 4) Than Normative Multi Criteria method will be applied to the analysis, 5) Alternative will be accepted as an optional, 6) New information will be gathered and jump into the next iteration of optimization if the final solution is not accepted (Whaiduzzaman et al, 2014;Pramod and Banwet, 2014). MCDM consists of two main categories: Multi-Objective decision making: In MODM, objectives are not predetermined, but arise from the optimization.…”