Flight Cancellation Behaviour Under Mobile Travel Application: Based on the Construal Level Theory

Lee, Hyunae; Chung, Namho; Lee, Choong‐Ki

doi:10.1007/978-3-319-51168-9_30

Cited by 2 publications

(1 citation statement)

References 28 publications

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“…Ahn, Lee, and Kwon (2020) also emphasized that study on people's impulsive buying behavior in tourism and hospitality field is an underdeveloped area. Research on consumer impulse buying behavior through mobile commerce in the tourism and hospitality industry is still in its infancy, and it is not sufficient to explain the current situation academically (Lee, Chung, & Lee, 2017).…”

Section: Introductionmentioning

confidence: 99%

Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA

Um¹,

Chung

Stienmetz

2022

Journal of Vacation Marketing

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Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations. However, few studies have shed light on the phenomenon empirically. The purpose of this study is to investigate what motivates buyers to purchase tourism products through mobile commerce and how these motives impact consumers’ impulse buying behavior. First, we interviewed participants to study their motivation for mobile commerce application use. Then, we extracted the motivation factors and examined how these factors affect impulse purchase intentions for tourism products through mobile commerce applications. To do this, we administered a questionnaire survey. In addition, fuzzy-set qualitative comparative analysis (fsQCA) provided in-depth analysis of factors that can influence impulse buying. Results show that convenience and ubiquity have an effect on perceived value. Furthermore, perceived value, notice of special promotion, and impulsiveness have a direct effect on impulse buying behavior. According to the results of the fsQCA, not only impulsiveness but also other factors can serve as antecedents to impulse buying behavior.

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Section: Introductionmentioning

confidence: 99%