Flipping Vs. Scrolling in Digital Narratives: Reader Engagement and Reading Patterns in Comic Layouts

Abstract

This study investigates the impact of digital reading patterns on comics, specifically examining page‐by‐page and scrolling formats. We compare the unique layout characteristics of each format and scrutinize the level of reader engagement elicited by these two distinct types of comics. In this study, we conducted a between‐subject, eye‐tracking experiment and the following semi‐structured interviews with 20 reader participants. Results highlighted that readers of page‐by‐page comics scan quickly, while scrolling comics require navigating through each panel. The research concludes that page‐by‐page comics enhance reading efficiency but increase cognitive burden, while scrolling comics provide more breathing room but may seem redundant. These findings contribute to understanding reader perspectives on comics reading behaviors, providing insights for the digital transformation of the comic industry.