What might sound like the beginning of a joke has become an attractive prospect for many cognitive scientists: the use of deep neural network models (DNNs) as models of human behavior in perceptual and cognitive tasks. Although DNNs have taken over machine learning, attempts to use them as models of human behavior are still in the early stages. Can they become a versatile model class in the cognitive scientist's toolbox? We first argue why DNNs have the potential to be interesting models of human behavior. We then discuss how that potential can be more fully realized. On the one hand, we argue that the cycle of training, testing, and revising DNNs needs to be revisited through the lens of the cognitive scientist's goals. Specifically, we argue that methods for assessing the goodness of fit between DNN models and human behavior have to date been impoverished. On the other hand, cognitive science might have to start using more complex tasks (including richer stimulus spaces), but doing so might be beneficial for DNN-independent reasons as well. Finally, we highlight avenues where traditional cognitive process models and DNNs may show productive synergy.
Highlights• Like their predecessors -connectionist models -DNNs should be taken seriously as candidate models of behavior.• DNN models of behavior would ideally be trained in two stages: ecological pre-training and training on diagnostic tasks. Possibly a third, consisting of limited fitting to behavioral data.• For evaluating the goodness of fit of a DNN, just like of any model, as rich as possible a characterization of behavior should be used. Reaction times and learning trajectories are underused for this purpose.• The computational power of DNNs should stimulate the development of more complex human tasks, which can then also pose new challenges for cognitive process models.