Food and beverage marketing to children in South Africa: mapping the terrain

Babatunde, Adeleke

doi:10.1080/16070658.2010.11734335

Cited by 13 publications

(10 citation statements)

References 14 publications

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“…Television advertising of food is widespread. According to data from the South African Advertising Research Foundation, between 2003 and 2005, children 7–15 years old watched 2.5 hours of TV per day, and were exposed to 24 minutes of advertising per day [36] . A study undertaken in 2006 that recorded 37.5 hours of children's TV programming reported that 16% of the advertisements during this programming were for food products, and that 55% of these food-related advertisements were for foods of poor nutritional value such as refined breakfast cereals, sweets, and high-sugar drinks [37] .…”

Section: Big Food Strategies To Alter the Consumer Food Environmentmentioning

confidence: 99%

“Big Food,” the Consumer Food Environment, Health, and the Policy Response in South Africa

et al. 2012

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Section: Big Food Strategies To Alter the Consumer Food Environmentmentioning

confidence: 99%

“Big Food,” the Consumer Food Environment, Health, and the Policy Response in South Africa

et al. 2012

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“…Economic development, with rising disposable incomes, coupled with marketing campaigns that encourage aspiration to “western” lifestyles, increase demand for products bearing aspirations to global brand names. (Cassim, 2010, Popkin, 1999, Stuckler et al., 2011). …”

Section: Introductionmentioning

confidence: 99%

Is trade liberalisation a vector for the spread of sugar-sweetened beverages? A cross-national longitudinal analysis of 44 low- and middle-income countries

Lopez

Loopstra

McKee

et al. 2017

Social Science & Medicine

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Does trade and investment liberalisation increase the growth in sales of sugar-sweetened beverages (SSBs)? Here, for the first time to our knowledge, we test this hypothesis using a unique data source on SSB-specific trade flows. We test whether lower tariffs effectively increase imports of SSBs, and whether a higher level of imports increase sales of SSBs. Cross-national fixed effects models were used to evaluate the association between SSBs sales and trade liberalisation. SSBs per capita sales data were taken from EuroMonitor, covering 44 low- and middle-income countries from 2001 to 2014, SSBs import data were from TradeMap, Foreign Direct Investment data were from EuroMonitor, and data on applied tariffs on SSB from the World Trade Organisation tariffs database, all 2015 editions. The results show that higher tariffs on SSBs significantly decreased per capita SSB imports. Each one percent increase in tariffs was associated with a 2.9% (95% CI: 0.9%–5%) decrease in imports of SSBs. In turn, increased imports of SSBs were significantly associated with greater sales of SSBs per capita, with each 10 percent increase in imports (in US$) associated with a rise in sales of 0.36 L per person (95% CI: 0.08–0.68). Between 2001 and 2014, this amounted to 9.1 L greater sales per capita, about 40% of the overall rise seen in this period in LMICs. We observed that tariffs were inversely but not significantly associated with sales of SSBs. In conclusion, lower tariffs substantially increased imports of SSBs in LMICs, which translated into greater sales. These findings suggest that trade policies which lower tariff barriers to SSB imports can be expected to lead to increased imports and then increased sales of SSBs in LMICs, with adverse consequences for obesity and the diseases that result from it.

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“…In a multicultural society, different groups think differently about their consumption of tobacco, alcohol, and food. The industries that market these products have shown great ingenuity in targeting their appeals to distinct segments of their potential markets (Cassim, 2010; Grier & Kumanyika, 2010). To compete effectively, public health professionals will need to develop more sophisticated educational and communications campaigns, learn to listen more carefully, use appeals to emotion more frequently, and tailor messages more precisely.…”

Section: Discussion and Recommendationsmentioning

confidence: 99%

Reducing the Role of the Food, Tobacco, and Alcohol Industries in Noncommunicable Disease Risk in South Africa

et al. 2016

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Noncommunicable diseases (NCDs) impose a growing burden on the health, economy, and development of South Africa. According to the World Health Organization, four risk factors, tobacco use, alcohol consumption, unhealthy diets, and physical inactivity, account for a significant proportion of major NCDs. We analyze the role of tobacco, alcohol, and food corporations in promoting NCD risk and unhealthy lifestyles in South Africa and in exacerbating inequities in NCD distribution among populations. Through their business practices such as product design, marketing, retail distribution, and pricing and their business practices such as lobbying, public relations, philanthropy, and sponsored research, national and transnational corporations in South Africa shape the social and physical environments that structure opportunities for NCD risk behavior. Since the election of a democratic government in 1994, the South African government and civil society groups have used regulation, public education, health services, and community mobilization to modify corporate practices that increase NCD risk. By expanding the practice of health education to include activities that seek to modify the practices of corporations as well as individuals, South Africa can reduce the growing burden of NCDs.

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Food and beverage marketing to children in South Africa: mapping the terrain

Cited by 13 publications

References 14 publications

“Big Food,” the Consumer Food Environment, Health, and the Policy Response in South Africa

“Big Food,” the Consumer Food Environment, Health, and the Policy Response in South Africa

Is trade liberalisation a vector for the spread of sugar-sweetened beverages? A cross-national longitudinal analysis of 44 low- and middle-income countries

Reducing the Role of the Food, Tobacco, and Alcohol Industries in Noncommunicable Disease Risk in South Africa

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