“…The behaviors of farmers, retailers, and manufacturers are extended to the practical actions of sustainability. Supporting articles have shown more adaptations of sustainability initiatives, including waste reduction (Dellino et al, 2017;Li et al, 2022;Putra, 2019), balancing the thread-off between sustainable cost and profit (Belamkar et al, 2023), efficiency in energy (Read et al, 2020;Shen et al, 2020), eco-friendly packaging materials (Chan, 2023), ethically and locally sourced of raw materials (Hajimirzajan et al, 2021;Saetta et al, 2015). Therefore, it is suggested to further investigate the optimization of the initiatives through game theory.…”