Framework for localization of B2C e-commerce websites in Saudi Arabia

Abstract

The use of e-commerce is rapidly increasing day after day. On the other hand, e-businesses started to globalize their supply chain to serve customers worldwide. Although it was a successful strategy in certain regions, it failed in some other regions as well. Companies cannot serve customers as they are homogenies. Each region or country has its own culture, preferences and social relationships. This reason is strong enough for organizations to move towards localization strategy in order to cover the market demand and provide customer satisfaction. This research focuses on the lack of the studies on the localization for e-commerce websites in Arabic countries, for instance, Saudi Arabia. This study provides a framework for B2C e-commerce websites localization in Saudi Arabia. The aim for this paper is to help organizations towards gaining more understanding for the localization features and customers preferences in Saudi Arabia in order for organization to expand their market boundaries successfully.