Frequency Offset Estimation of Chirp Modulation

Zhao, Nan; Zhao, Dongyan; Wang, Yübo; Tang, Xiaoke; Zhao, Xu; Zhang, Yubing; Zhao, Yahong

doi:10.1109/icwcsg50807.2020.00025

Cited by 4 publications

(2 citation statements)

References 6 publications

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“…Bae & Kim (2019) [27] melakukan penelitian bagaimana judul film yang informatif, yaitu judul film yang memuat informasi tentang genre atau alur cerita, mempengaruhi pendapatan box office sebuah film, hasil penelitian pendapatan box office dipengaruhi secara signifikan oleh judul p-ISSN: 2597-3665 e-ISSN: 2685-2837 film. Zhao (2020) [28] meneliti pengaruh ulasan online terhadap kesuksesan Film Box-Office dilihat dari identitas sumber dan ekuitas merek, hasil penelitian mengungkapkan adanya pengaruh kuat ulasan online terhadap kesuksesan box office suatu film.…”

Section: Pendahuluanunclassified

“…Penelitian terdahulu Smith (1986) [26] dan Eliashberg dan Shugan (1997) [24] menekankan fokus pada pengaruh image of company production house pembuat film dan pengaruhnya pada ratting box office, Ravid (1999) [23] fokus pada pengaruh peran bintang (image of user) pada pendapatan film, Smit (2013) [26]menekankan pengaruh positif ulasan terhadap image of product dan image of company film yang mempengaruhi pendapatan dan ratting box office, Bae & Kim (2019) [27]meneliti mengenai pengaruh positif image of product terhadap pendapatan film dan Zhao (2020) [28] meneliti pengaruh positif image of user dan image of product terhadap pendapatan box office film, dari penelitian terdahulu belum terdapat penelitian yang menggabungkan pengaruh image of company, image of user dan image of product dalam meningkatkan rating box office film. Penulis mendasari adanya pengaruh ketiga variabel tersebut yang mendasari pendapatan box office film Dilan 1990 di Indonesia, khususnya kota Bandung.…”

Section: Pendahuluanunclassified

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Peranan Image of Company, Image of User dan Image of Product dalam Meningkatkan Rating Box Office Film Dilan

Purnama,

Reyta,

Foster

et al. 2023

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The 1990 Dilan film became a boom in early 2018, compared to the previous film, the film by Fajar Bustomi became a breakthrough by lifting the 1990 time setting and successfully seized the attention of the audience. As of aired from January 25, 2018, until 7 February 2018, the number of ticket sales has reached 4.3 million and earned a box office income of Rp. 250 billion. This success does not escape the marketing strategy. Netizens began to question how the marketing strategy carried out by the production team so that this film could attract many viewers in a short time. The purpose of this study is to find out what marketing strategies make consumers want to watch Dilan 1990 films, whether there is a connection with the image of company (film manufacturer), the image of the film actor Dilan (actor) or image of the film Dilan 1990 itself. The study was conducted with a quantitative approach, the population was taken from the 1990 Dilan film consumers in the city of Bandung and the samples were taken as many as 100 film viewers randomly. The testing technique conducted to test samples used Partial Least Square techniques, the results of this study revealed that 43.55% brand image played a role in increasing the box office rating. The quality of products, content, performers and film production houses is able to increase interest in watching in the city of Bandung, the majority of respondents are women aged 15-25% and work as students.

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Section: Pendahuluanunclassified