From archive cultures to ephemeral content, and back: Studying Instagram Stories with digital methods

Bainotti, Lucia; Caliandro, Alessandro; Gandini, Alessandro

doi:10.1177/1461444820960071

Cited by 58 publications

(39 citation statements)

References 41 publications

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“…Our coding approach contained both a denotative and a connotative level, as inspired by the content analysis of Instagram stories by Bainotti et al (2020). We investigated the videos' representations at first glance for the denotative level.…”

Section: Methodsmentioning

confidence: 99%

Investigating the commercial construct of TikTok influencers

Hogsnes¹,

Grønli²,

Hansen³

2022

Preprint

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<p>This paper investigates how commercial products and services are integrated into Scandinavian TikTok influencers content practices. In our preliminary results, presented in this preprint, we offer a descriptive overview of the extent to which Scandinavian TikTok influencers’ videos are commercially constructed and comment on the narratives used in their commercial videos. We conducted a netnographic content analysis of 1,390 TikTok videos posted by Scandinavian TikTok influencers. </p>

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Section: Methodsmentioning

confidence: 99%

Investigating the commercial construct of TikTok influencers

Hogsnes¹,

Grønli²,

Hansen³

2022

Preprint

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“…We collected our data through the Instagram API, in a period (2015) when they were still publicly open—therefore, no scraping techniques have been used to circumvent Instagram’s Terms of Service (Bainotti et al, 2020). Moreover, the posts analyzed in this study are “available to anyone with access to the internet, including those without an Instagram account” (Fiers, 2020, p. 6).…”

Section: Methodsmentioning

confidence: 99%

Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram

Caliandro

Anselmi

2021

Social Media + Society

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In this article, we argue that, in an era of platformization of culture, social media users tend to relate with brands through modalities that are more informed by platforms’ affordances (i.e., by the technical architecture of and participatory cultures thriving on social media platforms), rather than shared systems of values and meanings promulgated within brand communities or influencers’ fandoms. Our argument grounds on an analysis of 757,776 Instagram posts related to six global brands, through which we show how users create branded content by following and reproducing a memetic logic. Drawing on our empirical results and Limor Shifman’s theory of Internet memes, we introduce the notion of memetic brands. Memetic brands are collections of branded social media posts, which derive from a standard branded template that repeats from user to user with small compositional changes at every iteration and on top of which users attach expressions of their vernacular creativity. In the process, memetic brands vehiculate a hypersignification, that is, an implicit discourse on fluid and situational consumption. Through the concepts of affordances-based brand relations and memetic brands, the article contributes (from a theoretical and methodological point of view) to the emerging literature on platformization of culture.

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“…Developing rigorous research methods for studying ephemeral content will require creativity because data sharing between social media companies and scientists is unlikely. 7 In addition, traditional celebrities represent only a portion of individuals with behavioral influence on social media. Hundreds of thousands of noncelebrity social media "influencers" have a presence on social media platforms.…”

Section: + Related Articlementioning

confidence: 99%