From fear to faith in the adoption of medicine delivery application: An integration of SOR framework and IRT theory

Chakraborty, Debarun; Singu, Hari Babu; Kar, Arpan Kumar; Biswas, Wendrila

doi:10.1016/j.jbusres.2023.114140

Cited by 26 publications

(1 citation statement)

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“…The SOR model sets itself apart from other theories related to the diffusion of innovation by providing a thorough and holistic framework for examining the elements that shape the uptake of cutting-edge technology (Upadhyay and Kamble, 2023). The built-in cause-andeffect structure of the SOR model renders it a preferred choice among scholars who aim to investigate the adoption of technology (Chakraborty et al, 2023). Therefore, it can be an effective model to explain students' continuance intentions to use ChatGPT for their learning.…”

Section: Introductionmentioning

confidence: 99%

Modeling the determinants of HEI students’ continuance intention to use ChatGPT for learning: a stimulus–organism–response approach

Duong

2024

JRIT

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PurposeAlthough previous research has acknowledged the significance of comprehending the initial acceptance and adoption of ChatGPT in educational contexts, there has been relatively little focus on the user’s intention to continue using ChatGPT or its continued usage. Therefore, the current study aims to investigate the students’ continuance intentions to use ChatGPT for learning by adopting the stimulus–organism–response (SOR) model.Design/methodology/approachThis study has employed the SOR model to investigate how UTAUT factors (such as performance expectancy, facilitating conditions, effort expectancy and social influence) influence the cognitive responses of students (e.g. trust in ChatGPT and attitude towards ChatGPT), subsequently shaping their behavioral outcomes (e.g. the intention to continue using ChatGPT for study). A sample of 392 higher students in Vietnam and the PLS-SEM method was employed to investigate students’ continuance intention to use ChatGPT for learning.FindingsThis study reveals that students’ continuance intention to use ChatGPT for learning was directly affected by their attitude toward ChatGPT and trust in ChatGPT. Meanwhile, their attitude toward ChatGPT was built on effort expectancy, social influence, and facilitating conditions and trust in ChatGPT was developed from effort expectancy and social influence.Originality/valueBy extending the analysis beyond initial acceptance, this research provides valuable insights into the factors that influence the sustained utilization of ChatGPT in an educational environment.

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Section: Introductionmentioning

confidence: 99%

Modeling the determinants of HEI students’ continuance intention to use ChatGPT for learning: a stimulus–organism–response approach

Duong

2024

JRIT

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Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries

Boom-Cárcamo,

Molina-Romero,

Galindo-Angulo

et al. 2024

J Knowl Econ

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This study aims to analyze the impact of digital marketing on urban courier companies in the municipality of Valledupar, Colombia. It also aims to propose strategies for smart delivery in urban courier companies in developing countries and identify barriers to be overcome in these activities. A quantitative approach with a descriptive research design is used. Given the nested nature of the data, a correlation analysis was performed to gather information on the relationship between the variables studied and the strength and direction of those relationships. A correlation analysis was conducted to identify the correlation coefficient between two specific variables. The ordinary least squares (OLS) regression method examined the relationship between the dependent and independent variables. The results indicate that the use of social media has a significant positive impact on the dependent variable. In contrast, the use of email and websites does not show statistical significance. The proposed strategies include real-time tracking of shipments, personalized notifications, scheduled delivery, integration of augmented reality, use of smart lockers, and geolocation technology. As barriers to be overcome in urban courier activities in developing countries, the following are identified infrastructure limitations, limited access to technology, costs associated with technology adoption, digital divide and skills, and resistance to change. The study was conducted in small and medium-sized courier companies in developing countries, so the implications of the results should be generalized to only some companies worldwide. The research highlights the importance of developing digital marketing skills and addressing barriers to implementing smart delivery strategies. Strategies such as real-time tracking of shipments, personalized notifications, scheduled delivery, augmented reality integration, smart lockers, and geolocation technology are proposed. It is concluded that digital marketing can enhance urban courier services and provide competitive advantages to companies that adopt it. This study provides valuable insights to develop specific strategies and solutions that help improve the operational efficiency of urban courier companies, including website optimization, effective use of social media, and email, and increased visibility in search engines. It enhances service quality, providing a more satisfying customer experience and fostering customer loyalty. Additionally, it emphasizes the importance of developing engaging and relevant content and establishing effective communication with customers through digital channels.

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Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness

Gong,

Yee,

Lee

et al. 2024

Heliyon

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From fear to faith in the adoption of medicine delivery application: An integration of SOR framework and IRT theory

Cited by 26 publications

References 96 publications

Modeling the determinants of HEI students’ continuance intention to use ChatGPT for learning: a stimulus–organism–response approach

Modeling the determinants of HEI students’ continuance intention to use ChatGPT for learning: a stimulus–organism–response approach

Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries

Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness

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