“…Venco cross bred Cobb with indigenous purelines in India to improve productivity while adapted to local Indian conditions, particularly high temperatures in India (Gulati, Zhou, Huang, Tal, & Juneja, 2021). The feed conversion ratio (FCR) for broilers reduced from 3.1 in 1970 to 1.65 in 2016-17 and the egg production of birds increased from 260 to 320 plus eggs per annum in this time (Gulati et al, 2021;Mehta, Narrod, & Tiongco, 2008) In the mid-1980s, in line with the Indian government's self-sufficiency policy for the economy, the import of grandparent stock was prohibited for the purpose of self-sufficiency in poultry genetic development. The import ban on grandparent stock created a dependence on Venkys, which subsequently in the 1980s became the first vertically integrated company from grandparent and parent flocks, day old chicks, feed, vet extension and marketing (Gulati et al, 2021).…”