From individual choice to collective actions: ethnic consciousness in Malaysia reconsidered

Mun, Chin Yee; Fee, Lee Yok; Jawan, Jayum; Darshan, Sarjit Singh

doi:10.1080/01419870.2013.863958

Cited by 8 publications

(10 citation statements)

References 16 publications

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“…Dalam masyarakat pluralistik yang dikatakan mengalami polarisasi etnik sebegini (Kua 1987), tidak hairanlah jika kajian menunjukkan bahawa mereka dikatakan mempunyai kesedaran etnik yang jelas (Chin et al 2014). Sungguhpun begitu, kesedaran etnik tersebut adalah bersifat dalaman dan bukannya luaran.…”

Section: Pengenalanunclassified

Identiti Etnik Minoriti di Malaysia: Antara Realiti Sosial Tafsiran Autoriti dan Tafsiran Harian

Hun

Kaur

2014

Akademika

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Section: Pengenalanunclassified

Identiti Etnik Minoriti di Malaysia: Antara Realiti Sosial Tafsiran Autoriti dan Tafsiran Harian

Hun

Kaur

2014

Akademika

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“…Such integration means "bringing about a merger of people having economic, social and cultural differences aimed at increasing mutual affection and respect to all people" (Mathew & Ansari, 2012, p. 165). The meaning of 'national unity' however is not fixed, as it is also negotiated and interpreted through its communication (e.g., Wodak et al, 2009;Yee Mun et al, 2015). Hence, there is a need to examine how 'national unity' and cohesion are constructed by the diverse views of a multi-ethnic society.…”

Section: 'National Unity'mentioning

confidence: 99%

“…As discussed earlier in Chapter 2, the complex post-colonial situation in Malaysia, in which dominant ethnic Malays and indigenous groups are attributed special privileges and rights, contributes to the dissatisfaction among other disadvantaged ethnic groups due to unequal opportunities and deprivation of equal rights (Hashim & Tan, 2009;Yee Mun et al, 2015). As such, looking at differences between ethnic groups will relate more to the differences between the use of frames in their interpretation of 'national unity' as their experiences and life circumstances may conform to, and also conflict, the dominant narratives.…”

Section: Finding 2 -Multiple Frames In Audiences' Interpretationsmentioning

confidence: 99%

“…This thesis investigates the prominence of this debate in Malaysia that results from the elites 2 continuing to wield power to strengthen 'national unity' through public policies, leaders' speeches, newspapers, and campaign advertising (e.g., David & Dumanig, 2011;John, 2015;Hashim & Mahpuz, 2011;Hashim & Tan, 2009;Khattab, 2006;Mohamed Salleh, 2013). However, Malaysia's history of ethnic tension and social unrest since gaining its independence suggests that ethnic diversity poses a significant challenge to how 'national unity' should be understood and achieved (Hashim & Tan, 2009;Yee Mun, Yok Fee, Jawan, & Singh Darshan, 2015). Furthermore, the multicultural and post-colonial situation in Malaysia is rendered more complex because Malay ethnic and native groups of people in Sabah and Sarawak states were accorded special privileges and rights by the Malaysian constitution post-Independence that remain to this day.…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, the multicultural and post-colonial situation in Malaysia is rendered more complex because Malay ethnic and native groups of people in Sabah and Sarawak states were accorded special privileges and rights by the Malaysian constitution post-Independence that remain to this day. As such, tensions among other disadvantaged ethnic groups continue to prevail because of their unequal opportunities and less equal rights (Hashim & Tan, 2009;Yee Mun et al, 2015). 'National unity' and social cohesion 3 in Malaysia are challenged by the ongoing distribution of economic wealth, 1 'National unity' is a concept that is used by the elite power to propagate unity among people of different 'races' in Malaysia.…”

Section: Introductionmentioning

confidence: 99%

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Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia

Tajuddin¹,

Amalina²

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This thesis investigates the construction of 'national unity' within the culturally diverse society of Malaysia. Specifically, it aims not only to understand how 'national unity' is constructed by the ruling elites but also how these dominant frames are contested and negotiated by people of different ethnic groups. Indeed, the issue of 'national unity' in Malaysia is controversial and complex. The country faces ongoing challenges, many related to the divisive legacies of the British colonial system; its recent history has been marked by struggles around questions of ethnicity, nationalism, elite power, and the status accorded to ethnic Malays -the Bumiputera, or 'People of the Soil' -post-independence. On the other hand, the country is well-known for its cultural heterogeneity and Drawing on framing as the theoretical and methodological framework for this research, the objectives of this study are firstly, to examine how 'national unity' is constructed through these PSAs, and secondly, to explore the intended audiences' perceptions of those PSAs and the frames underpinning these perceptions. To achieve these outcomes, the research develops a framing analysis of a 102-item sample of PSAs in the form of print, broadcast, and online media promoting 'national unity' and social cohesion, published by the Malaysian government between 2009 and 2014. The results of a series of six focus groups representing the three major ethnic groups in Malaysia -Malays, Chinese, and Indian -are also analysed, using a framing approach. The findings suggest that multiple, often conflicting frames are involved in making sense of 'national unity'; contested narratives of nationhood and ethnic identity are identified as central themes in the analysis. In specific, the Government's construction of 'national unity' discovered two dominate: nationalism frame and multiculturalism frames, while audience's construction of 'national contested ii these frames at times and added a different, oppositional frame: political frame. These findings reinforce the importance of understanding processes of strategic communication in complex, multicultural contexts, involving multiple actors with competing ways of framing the issue. Indeed, the possibility of genuine social cohesion relies on understanding and addressing this very complexity.iii

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Managing diversity in higher education

Yusof

Hashim

Valdez

et al. 2018

JAPC

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Situated in the first stage of Lewin’s Change Management Model (Lewin, 1947), this study examined the strategic communication plan needed to enable Higher Educational Institutions (HEIs) to embrace learner diversity via diversity engagement. Participants were 56 academics from 14 public and two private universities in Malaysia who attended the Learner Diversity training module at the Higher Education Leadership Academy (AKEPT) between the periods from 2014 to 2015. During the training sessions, participants were asked to diagnose the existing communication strategies of their respective universities that concerned learner diversity, and to suggest ways to fulfill the mission of driving diversity in their respective universities. Each participant wrote three series of reflective writings and these created a total database of 168 reflective notes. The data were analyzed using the six phases of thematic analysis proposed by Braun and Clarke (2006). The findings have identified three main themes for a strategic communication planning approach: (1) re-examining the institutional mission statement on inclusive diversity practices, (2) changing the mindset of academe, and (3) starting with small steps when introducing change in embracing learner diversity. This study served as one of the baseline studies conducted at the national level to comprehend the potential of a strategic communication planning process in HEIs from the perspectives of employees.

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From individual choice to collective actions: ethnic consciousness in Malaysia reconsidered

Cited by 8 publications

References 16 publications

Identiti Etnik Minoriti di Malaysia: Antara Realiti Sosial Tafsiran Autoriti dan Tafsiran Harian

Identiti Etnik Minoriti di Malaysia: Antara Realiti Sosial Tafsiran Autoriti dan Tafsiran Harian

Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia

Managing diversity in higher education

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