From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions

Li, Mengfan; Cheng, Mingming; Quintal, Vanessa; Cheah, Isaac

doi:10.1080/10548408.2023.2294071

Journal of Travel & Tourism Marketing

2023

DOI: 10.1080/10548408.2023.2294071

|View full text |Cite

From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions

Mengfan Li,

Mingming Cheng,

Vanessa Quintal

et al.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2024

2025

Publication Types

Select...

Article5

Relationship

Self Cite0

Independent5

Authors

Journals

Cited by 6 publications

References 62 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender

Peng,

Zhang,

Huang

2024

Journal of Retailing and Consumer Services

View full text Add to dashboard Cite

How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender

Peng,

Zhang,

Huang

2024

Journal of Retailing and Consumer Services

View full text Add to dashboard Cite

Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce

Gong,

Sun

2025

Journal of Retailing and Consumer Services

View full text Add to dashboard Cite

Residents’ attitudes toward land lease for rural tourism

Ma,

Zhang,

et al. 2024

Journal of Sustainable Tourism

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions

Cited by 6 publications

References 62 publications

How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender

How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender

Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce

Residents’ attitudes toward land lease for rural tourism

Contact Info

Product

Resources

About