From Old to New Ways of Working

Abstract

Startups frequently encounter growth challenges, with a survival rate of only about 10%, and Indonesian startups face additional obstacles, including significant layoffs in key sectors. In this study, the author examined the relationship between workplace technology (WT), job autonomy (JA), new ways of working (NWW), and employee productivity (EP) in Indonesian unicorn startups in the postpandemic era. Using survey data from 413 employees and analyzed through covariance-based structural equation modeling (CB-SEM) with LISREL software, the author tested the hypotheses and found out that WT and JA significantly foster NWW and enhance EP. These findings highlight the critical role of WT and JA in shaping the modern work environment and enhancing productivity, particularly in the context of startups navigating the complexities of a postpandemic landscape to support sustainable growth and competitiveness.