From organizational crisis to multi-platform salvation? Creative destruction and the recomposition of news media

Abstract

Schlesinger, Philip, and Doyle, Gillian (2014) Philip Schlesinger and Gillian DoyleUniversity of Glasgow, UK Abstract Schumpeter's trope of 'creative destruction' aptly describes current transformations of news media whose business models are adjusting to the twin challenges of digitization and the Internet. While most production studies focus on the journalistic labour process, based on current empirical research into the UK press and access to key decision-makers, this article presents case studies of the strategies pursued by the Financial Times and The Telegraph in migrating from print to digital. It shows how new conceptions of the news business are being articulated by managements, how production is being reshaped and increasingly driven by data analytics, and poses questions about the impact of these changes on journalistic practices.

A randomized trial found online questionnaires supplemented by postal reminders generated a cost-effective and generalizable sample but don’t forget the reminders

“…As digital objects, e-mails lack physicality but they may have practical consequences, significance or relevance and, in that sense, can be considered 'material' [28,29]. Appearance and layout also matters: advertising on Google and Facebook have reportedly outperformed that of online news media, suggesting that the presentation of an online approach can affect its reception [30,31]. Future research should investigate how best to pilot e-mail and online surveys [32], specifically whether usability engineering and user experience methods may be able to increase the appeal of online and e-mail surveys through tailoring them to match the motivations and values of the target population.…”

Exploring industry level capabilities in the U.K. creative industries

“…Some of these losses can be attributed to macro environmental events such as the collapse of the dot.com economy in 2000 (33,100), the advent of new media technologies in 2004 (30,900) and the Global Financial Crisis of 2008 (33,100). However, it is the disruptive nature of innovative digital technologies on organizational business models, value chains, and profitability that has tended to shape the debate on the strategic adaptation of firms (Kung, 2008;Picard, 2010;Coates Nee, 2013;Schlesinger and Doyle, 2015).…”

Metamorfosis de la prensa de referencia en el contexto digital: clickbait y estrategias de tabloide en Elpais.com

“…La analítica de datos y las métricas de audiencia en tiempo real condicionan el comportamiento de los editores a la hora de seleccionar temas que captan la atención de la audiencia o reemplazarlos con rapidez si no lo hacen (Tandoc, 2014), no solo en medios que han optado por un modelo de negocio fundamentado en la gratuidad para el lector, lo que exige un importante tráfico para atraer anunciantes, sino también en los que han establecido algún sistema de pago (Schlesinger & Doyle, 2015). A ello se suma la apuesta por contenidos de bajo coste (Currah, 2009), "sobre las celebrities más salvajes, colgando vídeos de adorables gatitos, subrayando titulares procaces" (Tandoc, 2014: 14).…”