From People to Objects: The digital transformation of fields

Alaimo, Cristina

doi:10.1177/01708406211030654

Cited by 39 publications

(42 citation statements)

References 84 publications

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“…Yet such a task can hardly be fruitfully pursued, we suggest, without due attention to the anatomy of the knowing process, the attributes of digital data and the conception of organizations as collections of a rather limited number of digital data objects that bracket facets of reality and constitute essential entities and relations of current organizing (Bailey et al 2010). Our own empirical work (Alaimo and Kallinikos 2017Alaimo et al 2020a;Alaimo 2021) suggests that much of organizing unfolds around the modicum of stability provided by several (a few dozen or so) data objects and the ways they help glue together the many and separate pieces that define a knowing process in which the generation and use of data are not any longer a subchapter of domain knowledge and its objects.…”

Section: Structural Implicationsmentioning

confidence: 94%

“…For instance, buying and selling advertising online nowadays coincides with the automated auctions of data objects in real-time. In what is called programmatic advertising, data objects are both the goods being exchanged and the enablers of the practice of exchange, as they embed rules for the automated and real time bidding happening among thousands of disperse actors (Alaimo 2021). Data objects carry all the information needed to complete a deal.…”

Section: Digital Data Objects As Instruments Of Knowingmentioning

confidence: 99%

“…and several passages between marketers and publishers (and other actors) is increasingly carried out by automated bidding requests and bidding response objects supported by hyper-technological infrastructure of APIs, algorithms, protocols, and platforms. Such developments have radically reframed a good deal of the operations in which advertising is embedded and given rise to new actors, organizational and industry practices that are all mediated by learning and acting with and through data objects (Aaltonen et al 2021, Alaimo 2021.…”

Section: Digital Data Objects As Instruments Of Knowingmentioning

confidence: 99%

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Organizations Decentered: Data Objects, Technology and Knowledge

Kallinikos

2022

Organization Science

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Data are no longer simply a component of administrative and managerial work but a pervasive resource and medium through which organizations come to know and act upon the contingencies they confront. We theorize how the ongoing technological developments reinforce the traditional functions of data as instruments of management and control but also reframe and extend their role. By rendering data as technical entities, digital technologies transform the process of knowing and the knowledge functions data fulfil in socioeconomic life. These functions are most of the times mediated by putting together disperse and steadily updatable data in more stable entities we refer to as data objects. Users, customers, products, and physical machines rendered as data objects become the technical and cognitive means through which organizational knowledge, patterns, and practices develop. Such conditions loosen the dependence of data from domain knowledge, reorder the relative significance of internal versus external references in organizations, and contribute to a paradigmatic contemporary development that we identify with the decentering of organizations of which digital platforms are an important specimen.

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Section: Structural Implicationsmentioning

confidence: 94%

Section: Digital Data Objects As Instruments Of Knowingmentioning

confidence: 99%

Section: Digital Data Objects As Instruments Of Knowingmentioning

confidence: 99%

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Organizations Decentered: Data Objects, Technology and Knowledge

Kallinikos

2022

Organization Science

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“…As companies are usually striving for long-term relationships with their customers, they should be aware that optimally CA-customer interactions are co-constituted. If a customer interacts with a CA, the interaction data can be stored and acted upon in a next interaction (Alaimo, 2021). Hence, optimal CA design, especially for experience and credence services, is based on a longer-term sequence of service episodes that considers all previous CA-customer interactions to better personalize the customer experience.…”

Section: Conceptual Development – the Trisec Frameworkmentioning

confidence: 99%

The TRISEC framework for optimizing conversational agent design across search, experience and credence service contexts

Blažević

Sidaoui

2022

JOSM

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PurposeService providers increasingly use conversational agents (CAs), such as chatbots, to effectively communicate with customers while managing interaction costs and providing round-the-clock customer service. Yet, the adoption and implementation of such agents in service contexts remains a hit-and-miss, and firms often struggle to balance their CAs implementation complexities and costs with relation to their service objectives, technology design and customer experiences. The purpose of this paper is to provide guidance on optimizing CA design, therefore, the authors develop a conceptual framework, TRISEC, that integrates service logic, technology design and customer experience to examine the implementation of CA solutions in search, experience and credence (SEC) contexts.Design/methodology/approachThe paper draws on service marketing and communications research, combining the service context classification scheme of search, experience and credence and the technology infused service marketing triangle foci (service, technology and customer) in its conceptual development.Findings The authors find that an opportunity exists in recognizing the importance of context when designing CAs and aiming to achieve a balance between service objectives, technology design and customer experiences.Originality/value This study contributes to service management and communications research literature by providing interactive service marketing researchers with the highly generalizable TRISEC framework to aid in optimizing CA design and implementation in interactive customer communication technologies. Furthermore, the study provides an array of future research avenues. From a practical perspective, this study aims at providing managers with a means to optimize CA technology design while maintaining a balance between customer centricity and implementation complexity and costs in different service contexts.

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“…Digital technology is reconfiguring organisations and their environments. Activities are increasingly distributed across fields and coordinated by data, algorithms and machines (Alaimo, 2021).…”

Section: Introductionmentioning

confidence: 99%

Newspaper digital transformation in Medan: Analysis of SWOT and existence

Rasyid

2022

Indonesian Journal of Communications Studies

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The era of digital technology demands adjustments for print mass media entrepreneurs to maintain the continuity of their production and marketing. On the other hand, many people still depend on their interest to continue reading the printed version of the newspaper, given the limitations of internet access and the affordability of using a smartphone. This study aims to determine the existence of newspapers or printed newspapers in the city of Medan and the factors that influence their development and implications for public literacy through printed newspapers. This research method uses qualitative research using a content analysis approach by observing the production figures of printed newspapers, the amount of advertising revenue, and critical analysis of literacy issues. The results showed that the daily printed newspapers in Medan, which amounted to 30 newspapers, were in critical condition and estimated to be closed in 2040. The advertising supply at the heart of newspapers declined drastically to the lowest level. The political economy theory of media put forward by Garnham clearly shows that the mass media, including the printed mass media of newspapers, is closely related to economic problems. This means that the mass media of letters will not be able to live without the support of economic power, and of course, it has implications for the level and quality of literacy of those who read through printed newspapers.

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From People to Objects: The digital transformation of fields

Cited by 39 publications

References 84 publications

Organizations Decentered: Data Objects, Technology and Knowledge

Organizations Decentered: Data Objects, Technology and Knowledge

The TRISEC framework for optimizing conversational agent design across search, experience and credence service contexts

Newspaper digital transformation in Medan: Analysis of SWOT and existence

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