2023
DOI: 10.3389/fcomm.2023.1243474
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Front-end AI vs. Back-end AI: new framework for securing truth in communication during the generative AI era

Donggyu Kim,
Jungwon Kong

Abstract: The proliferation of artificial intelligence (AI) in digital platforms has complicated the concept of truth in communication studies. The article presents the dichotomic framework of Front-end AI and Back-end AI to tackle the complexity of distinguishing truth. Front-end AI refers to AI technology used up-front, often as the face of a product or service, challenging the authenticity and truthfulness of content. In contrast, Back-end AI refers to AI technology used behind the scenes, which can generate misleadi… Show more

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