“…However, consumer behaviour affects the adoption of different technologies due to many different factors including affordability, lifestyle, consumer loyalty and trust, legislation, generational views and environmental and Sustainability concerns (Brown et al, 2014). Many efforts have gone into simulating drive cycles to investigate system level models with integrated component levels models to evaluate different and novel powertrains (Oglieve et al, 2017;Walker et al, 2019;Dalby et al, 2019).…”