Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data

A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data

“…Shugan's (1987) adaptation of DEFENDER allows it to be estimated solely from scanner data, but the researcher must prespecify a distribution for the household ideal vectors, which are confined to one dimension. More recently, Waarts, Carree, and Wierenga (1991) allow the shape of the univariate distribution to be estimated from the data.…”

Competitive Market Analysis from a Demand Approach: An Application of the Rotterdam Demand Model

“…elasticity (Clarke 1978;Cooper 1983;Cooper & Nakanishi 1988;Russell & Bolton 1988;Allenby 1989;Blattberg & Wisniewski 1989;Kamakura & Russell 1989;Vilcassim 1989;Waarts et al . 1991 brand switching (Lehmann 1976;Urban et al .…”

“…1982;Urban et al 1984;Grover & Srinivasan 1987), discrete-choice models, based on random utility theory and market share models, similar to disaggregated models but including aggregate data (Shugan 1987;Carpenter et al . 1988;Cooper & Nakanishi 1988;Allenby 1989;Blattberg & Wisniewski 1989;Waarts, Carree & Wierenga 1991;Zenor & Srivastava 1993;Foekens et al . 1997).…”