Functionality of Product Packaging: Surveying Consumers’ Attitude Towards Selected Cosmetic Brands

Grundey, Dainora

doi:10.14254/2071-789x.2010/3-1/9

Cited by 32 publications

(24 citation statements)

References 3 publications

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“…Packaging design becomes more significant when it is designed for aesthetics and to deliver specific information to consumers. Grundey [2010] confirmed that packaging plays an important role in the process of creating a product, promoting it and finally selling it. All functions of the packaging as protection, utility and communication are important, and have to be analyzed when creating a new product.…”

Section: Functions Of the Packaging Of Dermocosmetic Productsmentioning

confidence: 79%

The Role of Dermocosmetic Packaging in Consumer Buying Decisions

Malinowska

2020

aspe

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The aim of this study is to identify the role of packaging as a determining factor in the purchase of dermocosmetic products, and to assess the impact of various elements and features of dermocosmetic packaging on product perception and buying decisions made by consumers. A direct personal interview survey covered a group of female consumers making regular purchases of dermocosmetic products in pharmacies. The survey revealed that although dermocosmetic packaging is not seen as one of the major determinants to purchase, its close connection to the perception of a dermocosmetic’s safety cannot be ignored. While shopping, consumers tend to consider the following features of dermocosmetic packaging: its effectiveness in protecting the product; label information; and product security.

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Section: Functions Of the Packaging Of Dermocosmetic Productsmentioning

confidence: 79%

The Role of Dermocosmetic Packaging in Consumer Buying Decisions

Malinowska

2020

aspe

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“…Typically, taste offers satisfaction (Drichoutis et al, 2006), and sweetness is associated with hedonic responses (Yoon Kin Tong et al, 2012). So that product packaging has emotional value for consumers (Grundey, 2010), which can provide a sense of pleasure and benefit from attractive packaging (Underwood, 2003). From the results of the review of previous research, the next hypothesis can be proposed, that: H-2: Product attributes have a positive significant effect on hedonic value.…”

Section: Effect Of Product Attributes On Hedonic Valuementioning

confidence: 99%

Utilitarian Values and Hedonic Values of Women Coffee Lovers

Hamdan

Paijan

2020

DIJEMSS

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This study on the utilitarian values and hedonic values for women coffee lovers, aims to analyze the role of product attributes to the utilitarian values and hedonic values in shaping positive attitudes and behavior of consumers in deciding the purchase intentions. The design of this study uses descriptive-quantitative research. While the determination of the sample is women’s in West Jakarta who have consumed coffee today by using purposive sampling techniques to 148 women. The results of primary data collection will be analyzed using the SEM-Covariance method. The findings of this study indicate that product attributes have a positive and significant effect on utilitarian values and hedonic values. The utilitarian values and hedonic values have a positive significant effect on repurchase intention.

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“…Di lapangan, proses pembuatan kemasan sering ditemukan masalah pada mesin soontrue. Seperti bandrol atau laminasi [1] belakang kemasan [1] tidak senter atau sering reject pada kemasan, untuk itu perlu dirancang mesin baru. Hasil perancangan diharapkan dapat menjadi solusi untuk melakukan perbaikan yaitu hasil produksi yang lebih banyak dan posisi bandrol atau label presisi.…”

Section: Pendahuluanunclassified

Merancang Mesin Kemas Untuk Makanan Ringan

Aziz¹

2020

jttm

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Abstrak. Kemasan yang baik diharapkan dapat menarik selera konsumen, sehingga dapat digunakan sebagai alat promosi yang juga diharapkan dapat meningkatkan volume penjualan. Tujuan dari desain ini adalah untuk mencari hasil pengemasan yang baik dan meningkatkan hasil produksi. Data diambil menggunakan metode VID 2221 dan metode VDI 2225. Pembuatan mesin ini adalah dengan membuat mesin pengemasan yang sederhana dan murah untuk digunakan oleh pengusaha snack di industri rumah tangga, serta industri besar. Satu pekerjaan atau pemrosesan satu paket, dibutuhkan 0,679 detik, jadi dalam satu menit dapat menghasilkan maksimum 88 paket dan daya kompresor yang digunakan untuk menjalankan mesin sehingga dapat berjalan dengan terus menggunakan kompresor 4,5 Pk.Kata kunci: mesin pengemas, hasil pengemasan, metode VID 2221, metode VDI 2225.Abstract. Good packaging is expected to be able to attract the tastes of consumers, so that it can be used as a promotional tool that is also expected to boost sales volume. The purpose of this design is to look for good packaging results and increase production results. Data taken using the VID 2221 method and the VDI 2225 method. Making this machine is to create a packaging machine that is simple and inexpensive to be used by snack entrepreneurs in the home industry, as well as large industries. One work or processing one package, it takes 0.679 seconds, so in one minute it can produce a maximum of 88 packages and the compressor power used to run the machine so that it can run with continue is using a 4.5 Pk compressor.

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Functionality of Product Packaging: Surveying Consumers’ Attitude Towards Selected Cosmetic Brands

Cited by 32 publications

References 3 publications

The Role of Dermocosmetic Packaging in Consumer Buying Decisions

The Role of Dermocosmetic Packaging in Consumer Buying Decisions

Utilitarian Values and Hedonic Values of Women Coffee Lovers

Merancang Mesin Kemas Untuk Makanan Ringan

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