Mn-Zn ferrites doped with different Sm 2 O 3 , Gd 2 O 3 , Ce 2 O 3 or Y 2 O 3 were prepared by traditional ceramic technology using industrial pre-sintered powders. A small amount of Sm 2 O 3 , Gd 2 O 3 , Ce 2 O 3 or Y 2 O 3 can significantly improve the microstructure and magnetic properties. The single spinel phase structure can be maintained with the doping amount up to 0.07 wt.%. A refined grain structure and uniform grain size distribution can be obtained by doping. For all rare earth oxides, a small amount of doping can significantly increase the permeability and reduce the coercivity and magnetic core loss. The optimized doping amount for Sm 2 O 3 or Gd 2 O 3 is 0.01 wt.%, while for Ce 2 O 3 or Y 2 O 3 is 0.03 wt.%. A further increase of the doping content will lead to reduced soft magnetic properties. The ferrite sample with 0.01 wt.% Sm 2 O 3 exhibits the good magnetic properties with permeability, loss, and coercivity of 2586, 316 W/kg, and 24A/m, respectively, at 200 mT and 100 kHz. The present results indicate that rare earth doping can be suggested to be one of the effective ways to improve the performance of soft ferrites.