Gambling content in Facebook games: A common phenomenon?

Jacques, Christian; Fortin-Guichard, Daniel; Bergeron, Pierre-Yves; Boudreault, Catherine; Lévesque, David; Giroux, Isabelle

doi:10.1016/j.chb.2015.12.010

Cited by 29 publications

(16 citation statements)

References 11 publications

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“…Users clearly see some connection, although this may be indirect, between casual games and traditional gambling products, which may be related to the increasing similarities in these, including casual games that closely replicate gambling products such as social casino games Kim et al, 2015). This is consistent with recent research findings that 54% of the top 100 casual Facebook games contain gambling content (Jacques et al, 2016) and that players migrate between these activities (Gainsbury, Russell, King, Delfabbro, & Him, 2016;Kim et al, 2015).…”

Section: Discussionsupporting

confidence: 78%

“…Research suggests that many consumers increasingly engage in both online gaming and gambling, including online games that replicate gambling activities (Gainsbury, Russell, & Hing, 2014;Gainsbury, King, Russell, Delfabbro, & Hing, 2017;SuperData, 2013). Structural differences between games and gambling have lessened, with many games offering monetary prizes, replicating gambling activities including the focus on wins and money but without monetary payouts, or including elements of gambling or wagering mechanics with chance-determined outcomes whereby a player takes a risk for a potential reward (Jacques et al, 2016;King et al, 2015;Kinnunen et al, 2012).…”

Section: Positioning Of Online Gambling and Gaming Products From A Comentioning

confidence: 99%

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Positioning of online gambling and gaming products from a consumer perspective: A blurring of perceived boundaries

Teichert

Gainsbury

Mhlbach

2017

Computers in Human Behavior

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Traditionally disparate markets and products, gambling activities and games have begun to overlap in many ways, particularly in the online marketplace. Consumers appear to be moving between these activities, indicating perception of similarities in products. The hybrid nature of some activities has resulted in gambling regulators considering whether they need to act with regards to certain games. Typically, regulatory classifications and taxonomies have been centred on objective features of product offerings, based on the perspective of producers and technology. However, consumer perspective is relevant to defining markets and understanding the potential migratory relationship between products. This research aims to gather an indepth understanding about the multifacetal market space of online gambling and gaming from a consumer perspective. A large-scale survey (n=1000 respondents) assesses perceived similarities between 16 gaming and 9 gambling products by means of holistic triadic comparisons. Multidimensional scaling provides evidence for enduring market boundaries between online gambling and gaming products, but indicates several finegrained similarities on the level of specific products. Products encountering elements of skill, planning, consideration, and achievements over time were perceived differently from those that are more playful and less realistic with immediate outcomes. Consumers did see connections between games and some gambling products, which may explain the joint usage of and migration between products. Insights are thus relevant for regulators, consumers, and professionals in both gambling and gaming industries as market boundaries have become blurred.

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Section: Discussionsupporting

confidence: 78%

Section: Positioning Of Online Gambling and Gaming Products From A Comentioning

confidence: 99%

Positioning of online gambling and gaming products from a consumer perspective: A blurring of perceived boundaries

Teichert

Gainsbury

Mhlbach

2017

Computers in Human Behavior

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“…At the same time, gambling problems are growing globally (Calado and Griffiths 2016). Online games and video games increasingly include gambling-like and monetary features, such as microtransactions (Jacques et al 2016;H. S. Kim et al 2017;King et al 2015), blurring the line between gambling and gaming.…”

Section: Introductionmentioning

confidence: 99%

The Role of Virtual Communities in Gambling and Gaming Behaviors: A Systematic Review

et al. 2020

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Gambling opportunities are facilitated by the growth of the Internet and social media platforms. Digital games also increasingly include monetary features, such as microtransactions, blurring the line between gambling and gaming. The Internet provides a variety of virtual communities for gamblers and gamers, but comprehensive research on these communities and their relevance in gambling and monetary gaming behaviors remains scarce. This paper summarizes research of online gambling and monetary gaming communities based on a systematic literature review. A systematic literature search was conducted from five databases: Scopus, Web of Science, PsycINFO, Social Science Premium Collection, and EBSCOhost. The search was limited to empirical articles that focused on gambling or gaming involving money and examined online interaction between gamblers or gamers. Preliminary search resulted in 1056 articles, from which 55 were selected for the analyses based on predetermined criteria. According to results, online communities serve different functions in gambling and gaming behaviors. Gambling communities are typically forums for discussing and sharing gambling experiences, strategies, and tips as well as gambling problems, while gaming communities are inherently embedded inside a game being an essential part of the gaming experience. Identification with virtual communities influences gambling behavior and monetary gaming behavior through mechanisms of perceived norms, social influence, and community feedback. Whereas some gambling communities may provide protection from excessive gambling habits, gaming communities seem to solely motivate gaming behavior and purchase intentions. The role of online communities should be acknowledged in prevention and treatment of gambling and gaming problems.

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“…One outcome of this partnership is an increase in advertisements for online and land-based casinos within social casino games specifically and social media platforms more generally (Kushnir, 2014). Indeed, a recent study found that more than half of the most popular Facebook games contained some sort of gambling content (e.g., Jacques et al, 2016). Importantly for the gambling operators, these advertisements are expected to generate significant revenue for both the social casino gaming and the gambling industries (Morgan Stanley, 2012).…”

Section: Exposure To Gambling Via In-game Advertisementsmentioning

confidence: 99%

An Examination of the Relationship Between Social Casino Gaming and Gambling: The Bad, The Ugly, and The Good

Wohl¹,

Salmon²,

Hollingshead³

et al. 2017

JGI

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Social casino games (i.e., free-to-play online gambling-themed games) are now ubiquitous on social network platforms such as Facebook. Their popularity and similarity to gambling games has raised concern that, among other things, social casino games will normalize gambling behaviour, which may contribute to gambling participation and to a rise in the rate of disordered gambling. Herein, we review theory and research that address potentially bad (migration to gambling) and ugly (increased rate of problem gambling) consequences of social casino gaming. We also outline the limits and boundaries of this presupposition. Specifically, we outline contexts in which social casino games may yield positive consequences when played, including the use of such games as a proxy for gambling among disordered gamblers. Drawing on these discussions, we offer a path model for gambling behaviour that places social casino gaming at its core. Although we, like others, present some pessimism regarding the outcome of social casino game play, this paper points to situations and motivations that may yield positive effects.

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Gambling content in Facebook games: A common phenomenon?

Cited by 29 publications

References 11 publications

Positioning of online gambling and gaming products from a consumer perspective: A blurring of perceived boundaries

Positioning of online gambling and gaming products from a consumer perspective: A blurring of perceived boundaries

The Role of Virtual Communities in Gambling and Gaming Behaviors: A Systematic Review

An Examination of the Relationship Between Social Casino Gaming and Gambling: The Bad, The Ugly, and The Good

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