Game Changer? Social Media, Representations of Disability and the Paralympic Games

Abstract

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Public service media, sports and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter

“…Considering the power of media narratives to shape society's perceptions of sport, emerging social media technologies and platforms may provide new modes of consumption and opportunities for audiences to engage with athletes with disabilities (French and Le Clair, 2018), as well as for media outlets to broaden their scope and diversify their agenda.…”

“…However, social networking sites are not subject to time and space limitations, opening new opportunities to broaden the agenda (Hull and Lewis, 2014). The advent of social media has potentially amplified the scope of representation by ‘challenging the established gate-keeping role of professional sports broadcasters and journalists’ (French and Le Clair, 2018: 99).…”

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

“…Therefore, CSR has become a popular strategy for modern businesses around the globe for reaping multiple business objectives [10]. Further, the rise of social media, in the current digital age, has brought a paradigm shift in the field of marketing [11]. Unlike conventional media, social media is a double-edged sword because on one hand, it conveys marketing communication to the potential audience, and on the other hand, its interactive atmosphere makes it possible to engage customers with an organization [12].…”

Materiality, mediation and affective encounters: ‘Rising Phoenix’ and the cultural representation of disability

“…In terms of television broadcasting, the investments made by National broadcasters in Paralympic and Para sport have helped stimulate the growth and popularity of disability media content (Brittain, 2017; Walsh, 2014). There now exists a wealth of studies that have paid attention to the shifting mediated representations of Para sport across the media economy; in broadcast and print media (see Brittain and Beacom, 2018; Corrigan et al, 2010; McGillivray et al, 2021; McPherson et al, 2016; Misener, 2012; Silva and Howe, 2012), film (Barounis, 2009; Gard and Fitzgerald, 2008) creative media (contemporary art, fashion, and Journalism) (Tamari, 2017), and on social media platforms (French and Le Clair, 2018; Toffoletti, 2018).…”