GAP: A Study on Strategic Derivation Approach Using Perceptual Difference

Yang, Hoe-Chang; Huh, Mooyul; Yang, Woo-Ryeong

doi:10.13106/ijidb.2018.vol9.no2.17

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…For example, The difference analysis such as Yang(2014) and Yang et al (2016b) proved possible that organizational citizenship behavior (OCB) observed with a supervisor and his/her own organizational citizenship behavior can be measured at the same time, and the difference between the two measured variables is defined as a self-enhancement bias. In addition, the research methodology through similar studies Yang et al, 2018) is presented. On the other hand, the questionnaire is suitable for cultural differences that may occur when the previously developed questionnaire was developed in the West and for the purpose of the preceding researcher, but it may be due to the process of modification or abbreviation because it is relatively less suitable for new research.…”

Section: Proposal Of Research Methodology Using Cognitive Differencementioning

confidence: 99%

See 1 more Smart Citation

Proposal of Research Methodology Using The Measurement of Perception Difference

Yang¹

2019

JWMAP

View full text Add to dashboard Cite

The purpose of this study is to solve the problem of revision or abbreviation of questionnaires based on the previous studies suggested by many existing empirical studies. In addition, this study aims to provide the theoretical basis of the research method which has been variously approached since it presents the methodology that can directly measure the research object. For this purpose, this study proposed a more elaborate analysis method using the differences in perception of individuals who are interested in cognitive research. Specifically, the perception gap(D) can be used as an independent variable, a dependent variable, and a moderating variable. And this study suggested an effective research approach using the measurement of perception difference. The difference of perception suggested that it can be used as a measure to overcome the limitations of existing researches used it as independent variables or mediating variables that measure only one factor of expectation and performance or importance and satisfaction. In addition, it is highly likely that various analyzes on the perception differences, which are the result of measuring target factors for the same person, will be quite effective in the situation where follow-up of respondents is difficult. This study is expected to overcome various limitations reported by empirical studies such as scale utilization problem and followup survey difficulty. In future research, it was expected that the limitation of the factor derivation process in the research approach could be complemented by web crawling and text mining of big data analysis.

show abstract

Section: Proposal Of Research Methodology Using Cognitive Differencementioning

confidence: 99%

“…Examples of proposed research regarding cognitive differences are as follows. First, Yang et al (2018) proposed that qualitative and quantitative analysis is possible through the following procedure. In the first step, each factor is derived from a single subject (e.g.…”

Section: Proposal Of Research Methodology Using Cognitive Differencementioning

confidence: 99%