The relevance of the study is due on the fact that in the Russian architectural science there is no applied tools and a holistic methodology for taking into account the changing needs of people in the regulation of consumer properties of housing buildings and residential compounds. The aim of the study is to systematize social-oriented methods of improving consumer properties of housing. The following tasks given: to study the scientific basis of use social factors and to analyze the applied methods of comfort improvement in residential complexes and individual buildings. Generalization of modern Russian and foreign experiences allowed disclose some popular social-oriented approaches for the architectural design of the living environment. These include “co-housing” (“co-living”), “adaptation”, “social integration” (“mixed communities”), “identification” (“video-ecological approach”), “universal design” and “exclusive” (“closed communities”). Arguments in favor of their implementation in the practice of Russian architectural design are given.