In the new era of Internet development, short video media has emerged and become the second largest network application in China. While bringing opportunities for the propaganda work of civic and political science, short video also brings difficulties and challenges such as complex network information interfering with the attention of netizens, fragmented communication method not conducive to systematic communication, and algorithmic recommendation technology causing barriers to the reception of information by netizens. In the case that the media short video and the political work need to be constantly updated, we should deal with the short video challenge brought by the media, effectively avoid its negative impact, actively deal with the period of time since the media, and make use of the short video to carry out various forms of educational reform. Facing these challenges, this paper focuses on helping the development of political work in the new era from the aspects of talent training, content optimization, brand building, algorithm standardization, etc.