“…In addition, comfort levels with online ticket buying platform attributes, such as trust, convenience, fraud protection or perceived risk and pricing options (including a willingness to pay additional fees) also influence likelihood of Internet-based sport ticket purchases (Ahn et al, 2014;Bauer et al, 2007;Khazaei Pool et al, 2016;Marquez et al, 2020;Popp et al, 2020;Smith et al, 2012). Similar findings have emerged in nonsport ticket purchase settings, such as in the transportation sector among airline (Bigne et al, 2010;Bukhari et al, 2013;Guritno and Siringoringo, 2013) and train (Cheng and Huang, 2013;Mallat et al, 2009;Zalar et al, 2018;Zhao et al, 2016) passengers.…”