“…When literature related to the business model is examined, there are studies about wireless broadband (Rao & Parikh, 2003), 3G (Ballon, 2007), radio frequency identification (RFID) (Park & Park, 2007), mobile commerce (Wu, Chen and Guo, 2008), Chinese mobile phone company Shanzhai (Hu, Wan & Zhu, 2011), adoption of product-service systems (Barquet et al, 2013), the Italian telecommunications industry (Ghezzi, Cortimiglia & Frank, 2015), the Korean telecommunications industry (Park, Kim & Nam, 2015), Internet of Things (Rong et al, 2015), Internet-based logistics control towers (Alias et al, 2015), sustainability-oriented businesses (Joyce & Paquin, 2016;Yang et al, 2017), mobile music delivery business (Ide et al, 2014), e-commerce of agricultural products in China (Zhang & Huang, 2015), digital banking (Sia, Soh, & Weill, 2016) and smart cities (Walravens, 2015). Ismagilova et al (2017: 26) examined the SMART economy business model in Russia, concluding that development in the sector can be achieved through complexed government support and investments in R&D stimulation, education development, creation of R&D results commercialisation infrastructure, special tax credits etc.…”