“…Highly poly‐methylated benzenes have been determined to be active species in the formation of olefins and have been suggested to absorb light between 390–400 nm 24, 57, 58, 59, 60, 61. More specifically, some characterization studies suggest that the more active, highly methylated benzenes absorb light around 390 nm, whereas the non‐active, less‐methylated naphthalenic species absorb light near 400 nm 17, 20, 49, 61. This spectral shift from 390 to 400 nm is also observed in the data shown in Figure 1 h, indicated by a dotted line.…”