2024
DOI: 10.1108/cr-02-2024-0021
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Generic business strategies and competitiveness of SMEs in Nigeria

Ejikeme Emmanuel Isichei,
Maria Onyejeche Isichei,
Robert Kemepade Moruku

Abstract: Purpose This paper aims to investigate the mediating effect of employee engagement on the relationship between generic business strategies and the competitiveness of Small and Medium-Scale Enterprises (SMEs) in the Federal Capital Territory, Abuja (FCT). Design/methodology/approach The research design used a cross-sectional survey approach, focusing on SMEs registered with the SMEDAN in FCT-Abuja. A total of 349 SMEs were used. Data collection relied on a questionnaire-based survey instrument. The data were a… Show more

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