Abstract:One of the most important assumption of rational choice theory is that individuals are purely self-interested utility maximizers. However research in economics and other social sciences has found that people can also be irrational and their choices can also be taken with some heuristics and biases. Laboratory experiments have documented substantial heterogeneity in irrational preferences, but little is known about the origins of such irrational financial behavior. Especially in recent studies, it is seen that … Show more
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