Ecological epigenetics seeks to understand how naturally occurring epigenetic variation within and between species is related to ecologically relevant traits (Bossdorf et al., 2008). This relationship is important for understanding the mechanisms that govern phenotypic variation in natural populations, which arises in part via plasticity in gene regulation. For example, experimentally induced social competition in tree swallows leads to changes in DNA methylation in the brain, localized near genes involved in regulation of aggressive behaviour (Bentz et al., 2021). Epigenetic marks are also influenced by genetic variation, such that patterns of DNA methylation diverge in parallel with the genomes that they mark (Dubin et al., 2015).Case studies of genetic, epigenetic and gene regulatory co-evolution within natural animal populations remain rare, however-especially at loci that explain ecologically relevant trait variation.In this issue of Molecular Ecology, Sun et al., (2021) address this gap by investigating divergence and diversity in DNA methylation levels in white-throated sparrows (Zonotrichia albicollis), a species that segregates for two naturally occurring morphs: a more aggressive white-striped morph and a less aggressive tan-striped morph