“…Many studies have concentrated on resolving specific issues related to visualization due to requests from users (Bellman, Schweda, & Varan, 2009). The visualization of advertisements on different types of screens is an example that has been extensively studied in the communication framework (Heppner, Benkofske, & Moritz, 2004;Knoche, McCarthy, & Sasse, 2005;Knoche & Sasse, 2008). As indicated, studies conducted for evaluating differences in the effectiveness of generic visual messages due to differences in the screen size and the image quality are currently a matter of great interest for modeling communication and improving empathy between users and messages.…”