Giving Up Smoking Using SMS Messages on your Mobile Phone

Cacho-Elizondo, Silvia; Shahidi, Niousha; Tossan, Vessélina

doi:10.4018/978-1-4666-8756-1.ch013

Cited by 1 publication

(3 citation statements)

References 32 publications

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“…Previous research on social support in digital services typically examines the platform or distribution channel (Cacho-Elizondo et al , 2015; Fjeldsoe et al , 2009) rather than the form of social support preferred by consumers when using these platforms. Little research has compared multiple service delivery platforms for the same behavioural purpose, nor a single platform for multiple desired behaviours (Berry et al , 2018; McKay et al , 2019).…”

Section: Background Literaturementioning

confidence: 99%

“…Whilst past research has explored some of these features (Burns et al , 2018; Kalke et al , 2020), the vast concentration of research has been on passive features of one-directional SMS alerts, reminders and website content (Cacho-Elizondo et al , 2015). For example, research from Youl et al (2015) explored skin-cancer prevention and early detection delivered via mobile phone text messaging.…”

Section: Background Literaturementioning

confidence: 99%

“…With the advent of Web 2.0 – interactive technologies such as wearables, apps and social media (Canhoto and Arp, 2017; Dunn and Robertson-Wilson, 2018; Hale et al , 2018) – there are opportunities for social support that go beyond the Web 1.0 passive approach of information only. While past research has focused on passive and two-way interactive technologies, this research has not focused on the features providing proactive or anticipatory support (Web 3.0) (Cach-Elizondo et al , 2015). Tools with proactive features are entering the market; however, little research identifies consumer perceptions of the social support desired from the different levels of interactivity.…”

Section: Introductionmentioning

confidence: 99%

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I'm no expert, but … ? Consumer use of supportive digital tools in health services

Bocking

Russell‐Bennett

Letheren

2021

JSTP

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PurposeThe use of supportive digital technology – the provision of supportive services and self-management health tools using digital platforms – by marketers is increasing alongside research interest in the topic. However, little is known about the motivations to use these tools and which tool features provide different forms of social support (informational, emotional, instrumental, network or esteem). The purpose of this paper is thus to explore consumer perceptions of supportive healthcare self-management and preferences for different levels of interactive features as social support in a health services context.Design/methodology/approachA qualitative approach involving 30 semi-structured interviews with consumers interested in two common preventative health services that use supportive digital tools (SDTs) (skin-cancer checks and sexually transmitted infection checks) was undertaken. Thematic analysis was used to analyse the verbatim transcripts.FindingsThis research identified there is a lack of motivation to initiate the search for SDTs; consumers are motivated by a desire to control and monitor health concerns and avoid overuse of the health system. The findings showed a preference for social support to go beyond informational support, with a need for interactivity that personalised support in a proactive manner.Research limitations/implicationsSDTs are positively perceived by consumers as part of health services. The motivation to use these tools is complex, and the social support needed is multifaceted and preferably interactive.Practical implicationsThis research assists service marketers to better design informational and instrumental support for preventative self-managed healthcare services.Originality/valueThis paper extends knowledge about the motivation and social support required from SDTs in a preventative health service context.

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