“…In Vietnam, like many other developing countries, the lack of refrigeration and poor packaging lead to poor product quality and a short shelf (vase) life. Furthermore, without appropriate technology and limited access to information, the supply of cut flowers is very seasonal, production is low and the product quality is also low (Batt, 2003;Fafchamps, 1996;Martin et al, 2008;Murray-Prior et al, 2006).…”