2018
DOI: 10.1177/1469540517747094
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Glocalization, consumption, and cricket: The Indian Premier League

Abstract: With India's robust, neo-liberal economic growth and the growing buying power of the Indian consumers, cricket, a popular sport in India, too, has been transformed. Indian Premier League is a short-format, high-value cricket league that features major international cricket stars who come to India to join one of the eight franchised teams that take part in this competitive tournament. Using the sociological framework of glocalization, this article argues that the intersection of the global economic forces and t… Show more

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Cited by 22 publications
(13 citation statements)
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“…He offers a general reading of the relationship between globalization and popular culture, which relates to a number of themes covered in other chapters, as well as an overview of research into sports and, in particular, football (soccer) -with special reference made to the creative incorporation of these sports in Asian societies. Khondker provides a splendid summary of the work undertaken by himself and Robertson (Khondker & Robertson, 2018) on cricket, as well as by Giulianotti and Robertson (2004 on football. Given the chapter's particular orientation and scope, readers are treated not only to a discussion of sports but also to a more general perspective on culture and glocalization.…”
Section: Scope Organization and Major Themesmentioning
confidence: 99%
“…He offers a general reading of the relationship between globalization and popular culture, which relates to a number of themes covered in other chapters, as well as an overview of research into sports and, in particular, football (soccer) -with special reference made to the creative incorporation of these sports in Asian societies. Khondker provides a splendid summary of the work undertaken by himself and Robertson (Khondker & Robertson, 2018) on cricket, as well as by Giulianotti and Robertson (2004 on football. Given the chapter's particular orientation and scope, readers are treated not only to a discussion of sports but also to a more general perspective on culture and glocalization.…”
Section: Scope Organization and Major Themesmentioning
confidence: 99%
“…Cricket is a popular summer sport traditionally played by Commonwealth nations 1 2. New Zealand (NZ)’s domestic outdoor cricket season runs from October to March.…”
Section: Introductionmentioning
confidence: 99%
“…All age groups in the country play cricket, often formally starting in primary school, and progressing to recreational weekend cricket, with the pinnacle being elite first-class cricket. Globally, the introduction of the shorter franchise-based Twenty20 (T20) game format and internet streaming of cricket matches has coincided with increased spectator popularity and has likely contributed to larger participation numbers 2. In NZ, nationwide cricket participation numbers have increased by 75%, with 97 263 registered cricketers in the 2005–2006 season to 170 344 registered in the 2015–2016 season 3.…”
Section: Introductionmentioning
confidence: 99%
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“…Phil Hughes' shocking death has linked cricket in to sport's concussion crisis (Malcolm 2020) and more general moves to take safety and injuries more seriously. Modern communication technologies, glamour and money have taken the consumption of cricket to unforeseen levels (Khondker and Robertson 2018). Frequent transformations in the game's format, style of play, presentation to the audience, and forms of consumption have changed what cricket looks and feels like.…”
mentioning
confidence: 99%