Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes

Peloza, John; White, Katherine; Shang, Jingzhi

doi:10.1509/jm.11.0454

Cited by 373 publications

(375 citation statements)

References 56 publications

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“…There is a vast body of research focusing on lifestyle change in relation to recycling (Evans et al 2013;Sachdeva et al 2015), adopting low-carbon technologies (Skea and Nishioka 2008;Zapico et al 2009), using public transport or bicycles (Aldred and Jungnickel 2014;Schwanen et al 2012;Urry 2012) and changing diet (Mozaffarian et al 2012). Market research has revealed how preferences can be influenced (Peloza et al 2013), and paternalism and nudge theory (Thaler and Sunstein 2008;Scoccia 2013;Sunstein in press) describe how sustainable behaviour change can be promoted. In land use science agent-based models are used to incorporate individual agency in land management choices (Murray-Rust et al 2014a), and assumptions about future consumer demand feature in explorative land use scenarios (Plieninger et al 2013).…”

Section: Introductionmentioning

confidence: 99%

How do Europeans want to live in 2040? Citizen visions and their consequences for European land use

et al. 2017

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The aspirations, motivations and choices of individual European citizens are a major driver of the future of global, European and local land use. However, until now no land use study has explicitly attempted to find out how the general public wants to live in the future. This paper forms a first attempt to survey European citizens to understand their desired future lives in relation to consequences for European land use. We used a crowdsourcing experiment to elicit visions from young Europeans about their lives in 2040. Participants completed a graphic novel around carefully selected questions, allowing them to create a story of their imagined future lives in pictures. The methodology worked well, and the sample seemed reasonably representative albeit skewed towards an educated population. In total, 1131 responses from 29 countries were received. Results show a strong desire for change, and for more sustainable lifestyles. There is desire for local and ecologically friendly food production, to eat less meat, to have access to green infrastructure and the ability to cycle to work. However, international travel remains popular, and the desire for extensive food production and owning detached houses with gardens will likely result in complex land use trade-offs. Future work could focus more specifically on quantifying these trade-offs and inform respondents about the consequences of their lifestyle choices. This was a first attempt to use crowdsourcing to understand citizen visions for their lives in the future, and our lessons learned will help future studies improve representativeness and increase responses.

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Section: Introductionmentioning

confidence: 99%

How do Europeans want to live in 2040? Citizen visions and their consequences for European land use

et al. 2017

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“…Logically, when consumers proactively implement environmentally friendly behavior and embody the spirit of self-sacrifice, they will be certain to reap others' respect, appreciation and recognition. In addition, Peloza et al (2013) combined the study of self-standard compliance and self-discrepancy theory, proposing that the morality of sustainable behavior is an important self-standard. However, in reality, actual behavior is not always in line with this standard.…”

Section: Research Hypothesismentioning

confidence: 99%

Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

Shi

Kuang

Ning

2017

Front. Bus. Res. China

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Face in China is a well-known word but still lacks a precise and authoritative definition. Other than the counterpart connotation of social norms in western culture, Chinese face is also a cultural construct strongly connected with situational context. In order to explore the general context and the specific connotation of Chinese face, this paper focuses on comparing the difference between reflective model and formative model when measuring the construct of Chinese face. We find that RM is more reliable and stable than FM in terms of face measurement, but is inferior to FM in explaining the connotations of Chinese face. Moreover, we also explore the effects of different dimensions of Chinese face on consumer preference for ecological products. This study not only enriches the existing research on Chinese face, but also exploratively answers a controversial problem in this area. Furthermore, the findings in this study also provide theoretical support for building an environmentally-friendly society in China.

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“…These norms can be internalized in some way to satisfy oneself rather than to please others. Self-accountability was a person's desire to live up to internal selfstandards (Peloza, 2013 …”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

The Impact of Environmental Self-accountability on Green Consumption Behavior

Liu¹,

Chen²,

Liu³

2017

Topics in Economics, Business and Management (EBM)

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A great upsurge of sharing economy occurs currently in China's green consumption market. On the basis of the theory of planned behavior, this research takes bike-sharing as an example to construct behavior structure model of green consumption by setting environmental self-accountability as a predictor of green consumption behavior and impression management and product attributes as the regulated variables. The results show that environmental self-accountability has positive impact on green consumption behavior. Green consumption tendency plays a role as intermediary. With the higher degree of consumer impression management, the positive impacts of environmental self-accountability to green consumption tendency will become stronger, otherwise weaker. The more the consumers recognize the hedonic attributes of products, the stronger the positive impacts of environmental self-accountability on green consumption tendency will be stronger, otherwise weaker. The conclusions also provide specific suggestions for the government and enterprises to find the right incentive to stimulate green consumption.

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Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes

Cited by 373 publications

References 56 publications

How do Europeans want to live in 2040? Citizen visions and their consequences for European land use

How do Europeans want to live in 2040? Citizen visions and their consequences for European land use

Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

The Impact of Environmental Self-accountability on Green Consumption Behavior

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