Google analytics of a pilot study to characterize the visitor website statistics and implicate for enrollment strategies in Medical University

Chen, Szu-Chieh; Tsao, Thomas Chang-Yao; Ko, Jiunn‐Liang; Tsai, Yin-Te

doi:10.1186/s12909-020-02373-1

Cited by 4 publications

(7 citation statements)

References 8 publications

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“…We developed a web-based educational tool and evaluated the outreach efforts using Google Analytics and content comprehension using self-assessing quizzes. Previous studies have used Google Analytics effectively as a web analytics tool for educational, commercial, and university websites (29)(30)(31). Seemingly, quizzes have become a popular way of assessing content comprehension and user interaction (56)(57)(58).…”

Section: Swine Biosecurity Educational Websitementioning

confidence: 99%

“…Adding Google Analytics to these web-based education tools is a costeffective way of assessing the effectiveness of user engagement and website outreach (29) Google Analytics is a valuable tool that enables user data collection and website traffic monitoring and is a free hosted service that uses JavaScript to collect data (30). Previous studies have used Google Analytics to collect website traffic data to evaluate the effectiveness of their website and enhance the web-based learning experience for their users (31,32). Website traffic data gives information on the most and the least visited pages, the number of downloads, and the time spent per page.…”

Section: Introductionmentioning

confidence: 99%

“…Website traffic data gives information on the most and the least visited pages, the number of downloads, and the time spent per page. In addition, Google Analytics records information on users' demographics, geographic locations, and devices used to access the website (31,32).…”

Section: Introductionmentioning

confidence: 99%

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Assessing and improving on-farm biosecurity knowledge and practices among swine producers and veterinarians through online surveys and an educational website in Illinois, United States

2023

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There is a growing risk to the health and productivity of the Illinois and United States swine population from foreign and endemic infectious diseases. Effective on-farm biosecurity practices play a pivotal role in preventing these high-consequence pathogens from affecting swine farms. Veterinarians are essential in providing disease prevention advice to swine producers that can help them implement effective biosecurity practices on their farms. Our descriptive study objectives were to assess Illinois swine producers’ and veterinarians’ biosecurity perception, knowledge, and practices to identify knowledge gaps and address these by developing an online educational website. We developed two independent online questionnaires using QualtricsXM software. Swine producer members of the Illinois Pork Producers Association and veterinarians registered with the Illinois State Veterinary Medical Association were contacted via e-mail through their associations and asked to complete an online survey. In total, 13 swine producers across 9 Illinois counties operating 82 farms (8 managed single farms and 5 managed multiple farms) responded to the swine producer survey. Despite some biosecurity awareness among swine producers, the need for a biosecurity-related outreach program was evident. Among the 7 swine veterinarian responders, 5 predominantly treated swine (oversaw an average of 21.6 farms), and 2 were mixed animal practitioners. The swine veterinarian survey showed a disconnect between their biosecurity perception and practices. We developed a biosecurity educational website and used Google Analytics to collect website traffic and user data. The 4 months of data showed good coverage that included the highest proportion of users from the Midwest and North Carolina, the largest swine-production regions in the US, and China and Canada, the leading producers of swine worldwide. The most accessed webpage was the resources page, and the swine diseases page had the highest engagement time. Our study highlights the effectiveness of combining online surveys with an educational website to assess and improve the biosecurity knowledge of swine producers and veterinarians that can be applied to assess and improve the biosecurity knowledge and practices of other livestock farmers.

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Section: Swine Biosecurity Educational Websitementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Assessing and improving on-farm biosecurity knowledge and practices among swine producers and veterinarians through online surveys and an educational website in Illinois, United States

2023

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“…Google Analytics sends users' access records to a Google database. Hence, user records are not stored on a personal server, and the stored data are insufficient for identifying users, thereby protecting their personal privacy (Chen et al. , 2020; Clifton, 2010; Kent et al.…”

Section: Literature Reviewmentioning

confidence: 99%

Website analytics for government user behavior during COVID-19 pandemic

Cheng

Chen²

2022

AJIM

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PurposeThe present study aims to clarify the following two research objectives: (1) the user behavior of government websites during the coronavirus disease (COVID-19) period and (2) how the government improved government's website design during the COVID-19 period.Design/methodology/approachThe authors used website analytics to examine usage patterns and behaviors of the government website via personal computer (PC) and mobile devices during the COVID-19 pandemic. In-depth interviews were conducted to understand the user experience of government website users and to gather users' opinions about how government websites should be redesigned.FindingsWith the rising of the COIVID-19 pandemic, most studies expect that the use of government websites through a mobile device will grow astonishingly. The authors uncovered that the COVID-19 pandemic did not increase the use of government websites. Instead, severe declines in website usage were observed for all device users with the declines being more pronounced in mobile device users than in PC users. This is an admonitory caveat that reveals public health and pandemic prevention information announced on government websites cannot be effectively transmitted to the general public through official online platforms.Originality/valueThe study highlights the gap in information behavior and usage patterns between PC and mobile device users when visiting government websites. Although mobile devices brought many new visitors, mobile devices are ineffective in retaining visitors and continuous long-term use. The results of localize experience is helpful in the improvement of government website evaluation worldwide.

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“…Additionally, websites of medical schools can gain advantages with GA [20,21]. GA is used for studying the interests and preferences of the visitors of such websites and improving the content on these websites, so that prospective medical students can better understand their careers and expectations, which allows medical schools to recruit well-prepared students [21,22]. Finally, GA can be used for studying information-seeking behaviors in general [23].…”

Section: Introductionmentioning

confidence: 99%

A Method for Analyzing Navigation Flows of Health Website Users Seeking Complex Health Information with Google Analytics

Pang,

Munsie,

Chang

2023

Informatics

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People are increasingly seeking complex health information online. However, how they access this information and how influential it is on their health choices remains poorly understood. Google Analytics (GA) is a widely used web analytics tool and it has been used in academic research to study health information-seeking behaviors. Nevertheless, it is rarely used to study the navigation flows of health websites. To demonstrate the usefulness of GA data, we adopted both top-down and bottom-up approaches to study how web visitors navigate within a website delivering complex health information about stem cell research using GA’s device, traffic and path data. Custom Treemap and Sankey visualizations were used to illustrate the navigation flows extracted from these data in a more understandable manner. Our methodology reveals that different device and traffic types expose dissimilar search approaches. Through the visualizations, popular web pages and content categories frequently browsed together can be identified. Information on a website that is often overlooked but needed by many users can also be discovered. Our proposed method can identify content requiring improvements, enhance usability and guide a design for better addressing the needs of different audiences. This paper has implications for how web designers can use GA to help them determine users’ priorities and behaviors when navigating complex information. It highlights that even where there is complex health information, users may still want more direct and easy-to-understand navigations to retrieve such information.

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Google analytics of a pilot study to characterize the visitor website statistics and implicate for enrollment strategies in Medical University

Cited by 4 publications

References 8 publications

Assessing and improving on-farm biosecurity knowledge and practices among swine producers and veterinarians through online surveys and an educational website in Illinois, United States

Assessing and improving on-farm biosecurity knowledge and practices among swine producers and veterinarians through online surveys and an educational website in Illinois, United States

Website analytics for government user behavior during COVID-19 pandemic

A Method for Analyzing Navigation Flows of Health Website Users Seeking Complex Health Information with Google Analytics

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