Google Maps as Media to Promote Heritage Management: A Comparative Studi Between Wayang Museum and Kakayon Museum

Abstract

Media sharing as part of new media allows various promotion gather in one hand. Google maps are feature provide by Google that gives insight to people to find their way through the internet map. But, not only that, but internet users also could make their review while visiting a certain place. This kind of access could be used for management to promote their site or give direct feedback to the audience. Wayang Museum and Kakayon Museum are the same museums provide information about Wayang as Indonesia's heritage. There is a huge gap between these two museum from google map's reviews and recommendation. Wayang Museum located in Jakarta, collected 2.226 reviews and mostly gave 4.4 stars and recommended visitors to come to the museum. But Kakayon Museum located in Bantul Yogyakarta only gain 197 reviews and 4.1 stars. For the overall review, Wayang Museum has a good review, especially about the management. In the other hand, Kakayon Museum was praised about their puppet's collection and polite staff. This study describes how internet users now days is more active to promote and recommend their thought after visiting a new place. This kind of activity was supported by using an internet application called Google Map. Tourism management could also use the application to promote their site in effective way and respond to the visitor's reviews to have better management.