Government by spin: an analysis of the process

Gaber, Ivor

doi:10.1177/016344300022004008

Cited by 43 publications

(31 citation statements)

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“…The division between content and commerce became even fuzzier as content producers-particularly producers of news-were pressured to obey to the laws of the market or give in to public demand [13]. Government officials began to hire public relations officers to massage their relationship with citizens; and politicians employed spin-doctors to influence public opinion and voters [14][15][16]. Commercial stations such as Fox News demonstrate how media outlets copy the superficial trappings of media neutrality while explicitly articulating an ideological stance.…”

Section: Mass Media Logicmentioning

confidence: 99%

Understanding Social Media Logic

Dijck

Poell

2013

MaC

886

230

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About the JournalMedia and Communication is an international open access journal dedicated to a wide variety of basic and applied research in communication and its related fields. It aims at providing a research forum on the social and cultural relevance of media and communication processes. Abstract: Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic-the norms, strategies, mechanisms, and economies-underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles-programmability, popularity, connectivity, and datafication-and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them. www.cogitatiopress.com/mediaandcommunication Editors-in-Chief

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Section: Mass Media Logicmentioning

confidence: 99%

Understanding Social Media Logic

Dijck

Poell

2013

MaC

886

230

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“…Often analyzed from a political-economy angle, news management has a long tradition in the United States and the United Kingdom, where it was professionalized along similar lines. Both countries largely have a two-party system, which makes it easier to frame election campaigns as a game with a clear winner and NEGOTIATION GAMES 927 loser (Gaber 2000;McNair 2004;Brown 2011). In the Netherlands, media management has increased immensely in politics since the 1990s (Brown 2011;Prenger et al 2011;Van Weezel 2011).…”

Section: Agon: Competition Between Talk Shows Producers and Pr Advisorsmentioning

confidence: 99%

Negotiation Games

Schohaus

Broersma

Wijfjes

2016

Journalism Practice

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Negotiation GamesSchohaus, B.; Broersma, M.; Wijfjes, H.B.M. General rightsIt is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulationsIf you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: http://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. This study analyzes the interpretive repertoires used by public relations (PR) advisors of Dutch politicians to describe their relations with talk show journalists. A qualitative analysis of semi-structured interviews revealed that the dominant repertoires come from the realm of play. PR advisors downplay the power struggle to position politicians on talk shows as a competitive game while at the same time they legitimize their close relationships with journalists with another play metaphor, the rehearsed stage play. Moreover, comparing politicians' appearances on talk shows with stage performances gives them the opportunity to brush aside the contradiction between their extensive pre-broadcast preparations and the authentic appearance they attempt to emulate. Studying the interpretive repertoires of advisors working in PR and how they fruitfully combine the elements of struggle and cooperation sheds light on the structures and strategies that define journalist-source relationships. It provides insights into how PR advisors perceive and enact their own role, which often goes unnoticed both in research and by the general public.

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“…Mesmo sabendo que um spin doctor assume uma particular adaptação ao cargo, se juntarmos as diferentes ações, comportamentos e "casos" descritos por vários autores e investigadores (BROWN, 2003;DAVIS, 2002;FRANKLIN, 2003;FRANKLIN;AL, 2009;GABER, 2000GABER, , 2007GABER, , 2010MANNING, 2001;MCNAIR, 2003MCNAIR, , 2004MILLER;DINAN, 2008;PEARSON, 2009;RICHARDS, 2005;SCHLESINGER, 2006;SERRANO, 2010;TANKARD, 1994), conseguimos tornar visível uma matriz identitária que nos poderá ajudar a compreender e a definir estes agentes ao serviço da comunicação política.…”

Section: Matriz De Comportamento Do "Spin Doctor "unclassified

“…Encontrar a mensagem É um processo com um conjunto de passos na busca da mensagem ideal para ser anunciada por um político numa conferência de imprensa ou num congresso (GABER, 2000). No fundo, trata-se de identificar os temas que dominam ou preocupam a opinião pública, num procedimento meticuloso que raramente é empírico.…”

Section: Principais Tarefas Do Processo De "Spinning"unclassified

A matriz de comportamento do spin doctor no processo de comunicação política

Ribeiro

2015

C&I

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ResumoEm meados da década de 1980, surgiu nos Estados Unidos uma nova designação para a atividade da assessoria de imprensa política: o spin doctoring.Muito se tem falado dos spin doctors e da sua forma de atuar, mas nem sempre percebemos até que ponto as suas ações se diferenciam do modelo normativo da tradicional assessoria de imprensa.Assim, este artigo propõem-se explanar 36 técni-cas, ações e comportamentos que resultam numa matriz de comportamento dessas fontes sofisticadas de informação que operam a serviço de governos, partidos políticos e até mesmo empresas privadas. Palavras A matriz de comportamento do spin doctor no processo de comunicação políticaThe spin docTor behaviour maTrix aT The poliTical communicaTion process Today, para porta-voz do partido e escolheu a rosa como novo símbolo dos trabalhistas. Vasco RibeiroNasceu, assim, o New Labour (LOUW; ERIC, 2010).

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Government by spin: an analysis of the process

Cited by 43 publications

References 0 publications

Understanding Social Media Logic

Understanding Social Media Logic

Negotiation Games

A matriz de comportamento do spin doctor no processo de comunicação política

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