Abstract:<p>Since the earliest human communities, reputation has been used by people to decide whether they should trust and interact with someone else. Traditionally, reputation was established through a person’s standing, word of mouth and their associations. However, with the increasingly widespread use of the Internet, this situation has changed. In particular, all of the normal cues that help to build reputation are missing. Even the concept of identity is blurred by the common usage of pseudonyms. In answe… Show more
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