“…In response to stakeholder environmental demands, firms extend existing technologies or experiment with new technologies through organizational learning, thereby leading to the changes of the existing production equipment, methods and procedures and product and service designs and delivery mechanisms. Such changes may allow the firms to increase competitiveness by lowering the costs of compliance (Mouakket and Aboelmaged, 2021), improving resource efficiency (Guyader et al, 2019;Wong et al, 2013) and enhancing customer satisfaction (Chakraborty et al, 2022). For example, to reduce energy consumption, hospitality and tourism companies pursue sustainable services by learning green technologies, such as compact efflorescent light bulbs, ventilation and solar-based renewable energy (Chan et al, 2017).…”