“…Furthermore, Chwialkowska et al (2020) also revealed that the people, high on collectivism, demonstrate cooperative behaviour when exposed to social dilemmas related to environmentally friendly actions. This may be because these people feel an obligation to fit in their group of socially responsible individuals and therefore exhibit positive attitude towards the environment (Cho, Crenshaw, & McCall, 2013; Cho, Thyroff, et al, 2013; Khan, 2023; Roseira et al, 2022). According to recent researches, collectivism is found to affect the consumer's attitude and purchase intention, in the case of organic food (Roseira et al, 2022), investment‐related decisions (Garg et al, 2022; Singh et al, 2022; Vyas et al, 2022), socially responsible tourism (Tran et al, 2023), electric vehicle adoption intention (Zhang et al, 2022) and green purchase behaviour (Ogiemwonyi & Jan, 2023; Wang et al, 2023).…”