“…The systemic deliberation of consumer requirements, strategic partnerships, investor relations, competitors and further stakeholder need to be incorporated in the business model in line with hybrid value creation approaches. A sophisticated research and development infrastructure, such as the SusLabs approach illustrates, enables cooperation on a par with relevant system actors that can enable mutual learning outcomes [39,44,45]. As illustrated in section 2.1, sustainability strategies of efficiency, consistency, and sufficiency need to be considered in the PSS and business model creation in order to emerge new markets and foster urban sustainability transitions.…”