Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability

Abstract

This study proposes a model based on competitive advantage and signaling theories that show how green human resource management (GHRM) leads to corporate environmental sustainability and corporate social sustainability and is thus source of employer branding. Structural equational modeling was used for data analysis through Smart PLS. The results confirm that GHRM positively influences on corporate environmental sustainability, which in turn positively influences corporate social sustainability. Furthermore, the results confirm that corporate social sustainability has a positive influence on employer branding. The results also support the mediating effects of corporate environmental sustainability between GHRM and corporate social sustainability. Additionally, we show the mediating effect of corporate social sustainability between corporate environmental sustainability and employer branding. In the human resource literature, previous studies emphasize on corporate environmental sustainability. By contrast, this study confirms that a corporate social sustainability is a source of employer branding. By implementing GHRM, organizations can gain a competitive edge, which helps them attract potential employee.

Corporate environmental ethics and employee's green creativity? The perspective of environmental commitment

“…Although a company's environmental ethics have an ideological effect on employees' commitment toward the environment, sustainable HRM formalizes a company's environmental ethics through the adoption of a different environmental policy (Ahmed et al, 1998; Guo et al, 2020; Han et al, 2019). Therefore, sustainable HRM and enterprise environmental ethics form a natural alliance or match, and jointly help enterprises realize the sustainable development of both environment and society (Yasin et al, 2023).…”

“…Therefore, sustainable HRM and enterprise environmental ethics form a natural alliance or match, and jointly help enterprises realize the sustainable development of both environment and society (Yasin et al, 2023).…”

Green human resource management, job embeddedness and their effects on restaurant employees’ green voice behaviors

“…Another empirical study confirmed that GHRM influenced bank employees’ green behaviors through green commitment (Khan et al , 2022). Moreover, GHRM triggered environmental sustainability which in turn influenced corporate social responsibility and employee branding in the textile sector (Yasin et al , 2022). It was reported that the environmental beliefs of Chinese companies’ chief executive officers were positively linked to GHRM practices which in turn resulted in better environmental and financial performances via employees’ environmental commitment (Ren et al , 2022).…”

Managing for stakeholders towards corporate environmental sustainability

“…Firms report their practice, which should reflect stakeholders' concerns and demands (Montiel, 2008; Perrini & Tencati, 2006). This reflection leads us to understand that environmental and social corporate matters are significant for business economic development (Li et al, 2020; Yasin et al, 2022). Concerning environmental issues, the focus of this research, recent studies discuss the influences of corporate environmental management on the competitive sustainability of organizations (Dzeraviaha, 2022; Li et al, 2020; Yasin et al, 2022).…”