Green purchase intention factors: A systematic review and research agenda

Patiño-Toro, Orfa Nidia; Valencia-Arias, Alejandro; Palacios-Moya, Lucia; Uribe-Bedoya, Hernán; Valencia, Jackeline; Londoño, Wilmer; Gallegos, Ada

doi:10.1080/27658511.2024.2356392

Sustainable Environment

2024

DOI: 10.1080/27658511.2024.2356392

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Green purchase intention factors: A systematic review and research agenda

Orfa Nidia Patiño-Toro,

Alejandro Valencia-Arias,

Lucia Palacios-Moya

et al.

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2024

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Cited by 2 publications

References 115 publications

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Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing

Vuong,

Lam,

Bui

2024

Bus Strat Dev

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The fast‐moving consumer goods (FMCG) sector plays a crucial role in shaping consumer behaviour and supporting the sustainable development goals (SDGs), particularly in emerging markets like Ho Chi Minh City (HCMC), Vietnam. This study investigates the impact of green marketing activities such as green brand positioning (GBP), green product innovation (GPI), green distribution (GRD), green pricing (GRP) and green advertising (GRA) on consumer purchase intentions for green products in the FMCG sector. It also explores the moderating role of competitive intensity (COI) in these relationships. Data were collected from 340 consumers in HCMC, with 291 valid responses analysed using SmartPLS. The findings reveal a positive relationship between green marketing strategies and consumer purchase intentions. COI was not found to moderate the effects of GBP, GRA on consumer's purchase intentions for green products in HCMC. These insights highlight the importance of green marketing in promoting sustainable consumer behaviour, suggesting that FMCG companies in HCMC can enhance environmental sustainability by offering eco‐friendly products and aligning their marketing strategies with SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action). This study contributes to the academic literature by addressing gaps in our understanding the interplay between green marketing and COI in emerging markets.

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Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing

Vuong,

Lam,

Bui

2024

Bus Strat Dev

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The Cultural Roots of Green Stays: Understanding Touristic Accommodation Choices Through the Lens of the Theory of Planned Behavior

Tamuliene,

Diaz-Meneses,

Vilkaite-Vaitone

2024

Sustainability

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Based on the Theory of Planned Behavior (TPB), this study presents and tests an integrated model to investigate how individual cultural values influence tourists’ decisions when selecting sustainable accommodation. This study aims to examine the cultural impact on sustainable accommodation choices from the perspectives of tourists in three culturally distinct countries. Data were gathered from 1855 participants in Spain, Norway, and Lithuania using a questionnaire survey method. The data was analyzed using the Partial Least Squares (PLS) method, with statistical analysis based on Structural Equation Modeling (SEM). This study found that uncertainty avoidance and long-term orientation significantly influence attitude. Additionally, collectivism and power distance notably impact subjective norms, while masculinity affects perceived behavioral control. Tourists’ intentions regarding sustainable accommodation choices were determined to be influenced by attitude, subjective norms, and perceived behavioral control. These findings contribute to the theoretical discussion of sustainable purchasing by emphasizing the intricate role of individual cultural values and provide practical insights for developing marketing strategies that resonate with these values.

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Green purchase intention factors: A systematic review and research agenda

Cited by 2 publications

References 115 publications

Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing

Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing

The Cultural Roots of Green Stays: Understanding Touristic Accommodation Choices Through the Lens of the Theory of Planned Behavior

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