Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior

Abstract

This study examines the impact of green supply chain management (GSCM) on consumers environmentally friendly purchase behavior. We surveyed 283 consumers and analyzed the data using SPSS 18.0, AMOS 18.0, and verified them with structural equation modeling. To support the primary data analysis results, we conducted focus group interviews (FGIs) of 16 consumers. According to the primary data analysis, consumers’ subjective norms and perceived behavioral control positively influence GSCM. However, attitude did not have a significant influence. In the FGI, consumers show a highly positive attitude and purchase intention toward the GSCM of companies. However, they exhibit mistrust and lower purchase intentions toward advertising or marketing campaigns promoting GSCM to consumers. In contrast, the influence of subjective norms was found to be different for different products. In addition, a high price—regarded as the biggest barrier among perceived control factors—raises purchase intentions if consumers are provided with good and transparent information about green products. Thus, this study buttresses the fact that if a company uses GSCM practices as an eco-friendly marketing strategy that reduces consumer distrust and considers product characteristics, it can have a positive effect on consumers’ decision to purchase eco-friendly products.

Green Supply Chain Management Efforts of First-Tier Suppliers on Economic and Business Performances in the Electronics Industry

“…Zhu et al [34] came up with a GSCM with five factors including internal environmental management, green purchasing, cooperation with customers, eco-design, and investment recovery by utilizing materials and equipment efficiently [35]. Lee et al [36] and Zaid et al [37] perceived GSCM to include two dimensions composed of internal GSCM management and external GSCM management. Internal GSCM management is relevant in meeting internal environmental targets under management supports utilizing the internal system and processes.…”

“…External GSCM management goes beyond the boundary of the corporate umbrella into the upstream and downstream of the supply chain. Lee et al [36] named internal environmental management and eco-design as two internal practices, and green purchasing and cooperation with customers as external practices. Zaid et al [37] categorize GSCM into internal GSCM and external GSCM.…”

“…This study adopts the GSCM processes of Lee et al [36] and utilizes the first-order factors. Although some earlier research finds the GSCM performance to cover additional factors such as IR [34,35,38], we employ the commonly used and conceptually distinct factors, internal environmental management (IEM), eco-design (ECO), green purchasing (GP), and cooperation with customers (CC).…”

[Retracted] Green Supply Chain Management and Its Impact on Economic‐Environmental Performance: Evidence from Asian Countries

“…e launch of each unit of product is the construction scale, and each waste is ensured to be optimally processed. After meeting the data and information on market recycling, each unit of waste is processed, and the conversion rate of each link becomes 100% [23,24]. en the market demand function is expressed as D � Q − αP 1 1 , α > 0; among them, Q represents the product market capacity and P 1 1 represents the unit product sales price; the waste recycling expression is V � g + μP 2 , μ > 0, P2 represents the unit waste recycling price, and g represents the amount of the waste that the consumer voluntarily returns when the waste recycling price of the unit is 0.…”

Drivers and deterrents of sustainable procurement practices – an exploratory study in context of Pakistani HEIs

“…Kannan, (2021) reported that SP can only be achieved if there is strong government pressure and availability of rules and regulations. Lee et al (2021) also reported that many organizations are adopting the green practice only to comply with government regulations. In our study, 18 of the participants noted that they complied with SP practices because of pressure from the government:…”